Comparasino Launches National TV Campaign to Promote Value of UKGC Licences

Comparasino has launched a national television advertising campaign across Sky, Virgin and Freeview to direct players toward UK Gambling Commission-licensed online casinos and bingo sites. The move follows a successful regional trial on ITVX and targets confusion created by search engine results and social media promotions from offshore operators.

Finding a new online casino or bingo site is no longer straightforward. Results pages pit licensed operators and reputable affiliates against those who do not follow the rules, while social media delivers ads promising easy registration and large bonuses from unlicensed brands. The distinction between licensed and unlicensed sites has blurred to the point that casual players may register and deposit without recognising the absence of a UKGC licence.

A UKGC licence imposes daily obligations that protect players. These include tools to set deposit limits, take time out or join the national self-exclusion scheme that blocks access across every licensed operator. Operators must verify age, monitor for signs of harm, perform affordability checks, submit games to independent testing for fairness and payout accuracy, disclose fund protection measures and offer access to an approved independent adjudicator for unresolved disputes. Unlicensed sites carry no such requirements.

Why Comparasino Has Turned to TV

The campaign opens with the statement “Trying to pick an online casino can feel like a real gamble.” It presents Comparasino as a comparison platform that matches players to licensed brands according to bonuses, payment methods, mobile compatibility and other preferences. Every recommendation comes from a UKGC-licensed operator, a point made explicitly in both voiceover and on-screen text. The company also alerts Member Zone users to new suitable licensed brands as they appear.

Television was selected because unlicensed operators cannot advertise there. Every UK television commercial must be cleared under strict advertising codes, restricting the medium to regulated brands. This creates a controlled environment where licensed operators and affiliates can deliver a clear message before players encounter unregulated options on search or social platforms.

Standing Behind Licensing and Regulation

Comparasino exclusively partners with operators holding active UKGC licences. It verifies partner status on an ongoing basis and removes any brand whose licence is suspended or lapses. Safer gambling information appears at the top of every page and throughout the Member Zone rather than in footers. The company supports the existing regulatory framework and has stated it would welcome a requirement for affiliates to hold their own licences.

As reported by G3 Newswire, Comparasino argues that the licensed market wins only if it is easier to find, trust and understand than the alternative. If regulated brands reduce their presence on trusted channels such as broadcast television, players seeking options will still find unlicensed operators that do not advertise on UK television. The licensed sector and its affiliates share responsibility for clearly explaining why a UKGC licence matters.

Reporting: G3 Newswire

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.