Better Collective Launches Prediction Pro to Extend Prediction Market Reach Ahead of 2026 Midterms

Better Collective A/S has unveiled Prediction Pro, a subscription product that supplies forecasting tools and analysis for prediction market audiences. The launch builds directly on the group’s March 2026 entry into the category and is timed to precede the November US midterm elections that will set control of the House of Representatives, Senate, and key gubernatorial offices during President Donald Trump’s term.

Prediction Pro centers on a dedicated Midterms 2026 hub offering forecasts and analysis for those races. Users gain the ability to compare model-generated probabilities with live market prices. The platform assembles information and side-by-side pricing from Kalshi and Polymarket, then layers in forecasting tools, expert commentary, and analyst trade tracking.

Product Scope and Delivery

The service will be offered both as a standalone subscription and as an add-on to Action Pro, the existing paid tier from Action Network. Daily expert analysis, analyst trade tracking, a dedicated newsletter, and Discord community access form part of the package. Subscription pricing was not disclosed.

According to reporting by SBC News, prediction markets already delivered €5m in cost-per-acquisition revenue for Better Collective’s US network in the first half of 2026. Leadership cited strong momentum in the category amid rising competition and identified it as central to the commercial reset of the group’s US media operations. The company maintains related editorial coverage, guides, and reviews through Action Network and VegasInsider, alongside paid acquisition campaigns and the Predicting Politics podcast presented by DraftKings.

Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said: “Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views. For Better Collective, it is an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users.”

Revenue Model Test in a High-Profile Cycle

The move tests whether media operators can convert prediction market interest into recurring subscription income rather than one-time customer acquisition fees alone. With the midterms supplying a concentrated event window, uptake metrics over the next several weeks will indicate the scalability of this approach within the broader category.

Reporting: SBC News

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