LiSense Launches Automated Platform to Address Gaps in Ongoing Gambling Licence Due Diligence

LiSense has launched a platform that automates monitoring of licence statuses drawn from the UK Gambling Commission public registers. The system delivers alerts on changes, new licences, amendments and other updates. It targets the gap where due diligence is frequently a one-off exercise or managed via manual daily checks of the regulator’s site, particularly for operators and suppliers handling large numbers of partners and aggregated content.

According to LiSense founder Andy in an interview with G3 Newswire, the headline benefit is reducing regulatory risk for operators whose partners may surrender licences or face enforcement. Improved governance through role-based access and time savings for compliance teams are secondary advantages. The founding team consists of three gambling lawyers and Andy, who has worked in gaming for 20 years where compliance formed a significant part.

Initial commercial partners are Bally’s, BoyleSports and Light & Wonder. These organisations sought a structured automated approach rather than reacting to prior compliance issues. Onboarding requires no integration with existing systems. Customers supply a partner list for dashboard configuration, upload via CSV or add licences manually. Monitoring commences immediately upon setup.

The platform tracks more than 300,000 data points daily. Updates reflect UKGC register changes within half an hour. It extends to personal management licence holders, maintenance dates, annual fees and regulatory levies, with reminders beginning 30 days in advance and increasing in frequency. Alerts supply context on significance, urgency and potential next steps. An audit history logs changes, actions taken and status with time stamps for regulatory assessments.

Built on top-tier AWS infrastructure, the system underwent several months of testing following its initial launch in April. Reliability, accuracy and near 100 per cent availability remain central.

Serving Multiple Customer Segments

LiSense is offered in three packages: standard for smaller online and land-based operators and suppliers based on user numbers; premium for larger operators, aggregators and high-volume partner businesses; and media services for affiliates, payment providers, football clubs and media owners with commercial ties to gambling brands. These non-core entities hold responsibilities to confirm appropriate licensing of partners they promote.

Preparing for International Growth

Expansion forms a 2027 priority, targeting jurisdictions with substantial compliance challenges rather than low-hanging fruit. The scalable platform adapts monitoring tools and alerts to varying regulatory data formats and operator expectations. Customer input will continue shaping the roadmap alongside internal plans for international coverage while remaining focused on the gambling industry.

Reporting: G3 Newswire

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