Atlético de Madrid Appoints DAZN Bet as Official Sponsor to Drive Fan Experiences and Content Integration

Atlético de Madrid has signed DAZN Bet as an official sponsor. The partnership combines brand visibility, content, and fan activations to create new ways for supporters to connect with the club.

Prize draws, experiences, and targeted initiatives form the core of the agreement. These elements seek to bring fans closer to the team and improve the matchday experience, according to a statement from the club.

Fan Engagement Priorities

The sponsorship extends beyond traditional branding. It focuses on initiatives that deliver tangible value to supporters throughout the season.

Elicia Martinez, Country Director of DAZN Bet Spain and LATAM, said the partnership would go beyond brand visibility by delivering experiences for fans. “We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem,” she added. “We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach.”

Club and Operator Alignment

Óscar Mayo, Atlético de Madrid Chief Operating Officer, said DAZN Bet would help the club bring the team closer to its millions of fans through experiences extending beyond the 90 minutes of a match. “We are delighted to welcome DAZN Bet as a new and important partner on our journey,” Mayo said. “Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons.”

The statements underscore a shared emphasis on fan connectivity. Both parties position the arrangement as a multi-season commitment centered on sports entertainment expertise.

Reporting: Yogonet International

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