Allwyn Appoints Former Betsson CTO Fredrik Ögren to Lead Group Technology Function

Allwyn has appointed Fredrik Ögren as Group Chief Technology Officer. The former Betsson Group executive succeeds interim Group CTO Brett Cross, who transitions to Deputy Group CTO and CTO of Global Lottery.

Ögren will operate from Switzerland and partner directly with Kresimir Spajic, Allwyn Digital CEO. His mandate covers technology capabilities and product innovation across the operator’s markets in the UK, Greece, Austria and the US.

“Technology plays a critical role in creating great player experiences, enabling innovation and supporting long-term business success,” Ögren said. “I look forward to working with colleagues across the Group to build an even more connected technology ecosystem, strengthen our capabilities and help deliver the next phase of Allwyn’s growth.”

Digital channels have assumed greater weight inside traditional lottery businesses. In the UK, digital sales now account for 51 per cent of National Lottery sales. Allwyn established Allwyn Digital in September 2025 and placed Spajic at its head to pursue online growth.

The operator has also moved into adjacent segments. It completed the acquisition of PrizePicks last year, securing exposure to daily fantasy sports and prediction markets. A separate attempt to secure a majority stake in Novibet was blocked following regulatory intervention.

Spajic stated that Ögren brings “deep industry experience, strong technical expertise and a proven track record of leading technology transformation across global organisations.” The appointment, as reported by Focus Gaming News, occurs alongside Allwyn’s second Participant Protection Conference in London, which included a keynote from Sarah Gardner, Acting CEO of the Gambling Commission.

Technology Requirements in a Hybrid Lottery Model

Retail remains central in many jurisdictions, yet the 51 per cent digital share in the UK National Lottery demonstrates accelerating channel shift. Ögren’s background at a regulated betting group supplies operational experience that aligns with Allwyn’s need for scalable platforms capable of supporting both core lottery products and newer verticals.

Where Regulatory and Operational Risks Converge

The blocked Novibet transaction illustrates limits on rapid expansion into sports betting. Combined with the participant protection conference, the appointment signals that technology leadership must now incorporate compliance architecture from the outset. Operators will track whether Allwyn’s strengthened technology function shortens time-to-market for digital products while satisfying suitability reviews in each jurisdiction.

Reporting: Focus Gaming News

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