Better Collective Launches Prediction Pro Forecasting Subscription Ahead of US Midterm Elections

Better Collective A/S has unveiled Prediction Pro, a subscription product that supplies forecasting tools and analysis for prediction market audiences. The launch builds directly on the group’s expansion into prediction markets announced in March 2026. It arrives ahead of November’s US midterm elections, which will determine control of the House of Representatives, Senate and multiple gubernatorial offices.

Prediction Pro delivers insights into events spanning sports, politics, economics and entertainment. A dedicated Midterms 2026 hub supplies forecasts and analysis for House, Senate and gubernatorial races. Subscribers can compare the service’s model-estimated probabilities against current market prices from Kalshi and Polymarket.

The platform aggregates market information and side-by-side pricing from those two venues. It adds forecasting models, expert commentary and analyst trade tracking. The service is offered both as a standalone subscription and as an add-on to Action Pro, the existing paid tier from Action Network. Pricing details were not disclosed.

Midterm Hub and Platform Integration

The Midterms 2026 hub forms the centrepiece of the launch. It equips users to evaluate differences between internal forecasts and trader expectations on Kalshi and Polymarket. Better Collective already publishes prediction market news, analysis, guides and platform reviews through Action Network and VegasInsider. The group also runs paid customer acquisition campaigns linking audiences to these platforms. Action Network further offers pricing tools and election analysis via its Predicting Politics podcast presented by DraftKings.

Revenue Contribution and Strategic Extension

The introduction follows Better Collective’s first reported revenue contribution from prediction markets within its US network during H1. Management identified €5m in cost-per-acquisition revenue, stating that the performance was “primarily driven by strong momentum within Prediction Markets as competition intensified”, following the group’s official entry into the sector in March 2026. Prediction Pro extends this activity into paid subscriptions, layering forecasting tools atop existing editorial coverage.

Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said: “Across our media brands and Paid Media business, we already connect audiences with prediction markets. Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views. For Better Collective, it is an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users.”

Subscribers gain daily expert analysis, analyst trade tracking, a dedicated newsletter and Discord community access. According to reporting by SBC News, the product deepens the company’s stake in a category it views as central to resetting its US media network.

Reporting: SBC News

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.