SBC and VNLOK Agree Multi-Year Partnership for 2027 Amsterdam Summit

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed a multi-year strategic partnership. The deal precedes SBC Summit Europe, set for 19-21 April 2027 at RAI Amsterdam. It will bring senior executives from Dutch licensed operators into wider European discussions on taxation, player protection, advertising restrictions, channelisation and illegal gambling.

The partnership gives VNLOK members a platform to share experiences from the Dutch regulated market while learning from parallel efforts elsewhere in Europe. VNLOK will also contribute first-hand perspectives on regulation, taxation, licensing and commercial sustainability to SBC Media coverage. As reported by SBC News, the alignment reflects the event’s emphasis on licensed operators and regulators at its core.

Partnership Objectives for Dutch Operators

Rasmus Sojmark, SBC Founder and CEO, said: “Our ambition is to establish Amsterdam as the annual meeting place for Europe’s regulated gaming industry, bringing together the licensed operators, regulators, policymakers and associations shaping its future. The Netherlands is an important regulated market, and through our partnership with VNLOK, we want to ensure Dutch operators are strongly represented, and their perspectives contribute to wider European discussions on regulation, player protection and market sustainability.”

The arrangement builds on SBC’s existing work with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL).

Björn Fuchs, Chairman of VNLOK, said: “The Dutch licensed market has a lot of experience to share, and a lot to learn from other regulated markets. SBC Summit Europe in Amsterdam gives our members a chance to do both with operators, regulators and policymakers from across Europe, in their home market. Many of the questions we deal with, from player protection to tackling illegal supply, are the same ones other markets are working through.”

The home-market location in Amsterdam facilitates direct exchange among operators, regulators and policymakers.

Scale of SBC Summit Europe

The event projects 8,000+ attendees, among them 3,000+ licensed operator representatives, 250 exhibitors and sponsors and 250 industry speakers. Programming opens with the invitation-only SBC Leaders Regulatory Forum on 19 April, followed by two days of exhibition, four conference stages that include a dedicated European Regulation Conference, and specialist forums on lottery innovation, player protection and sports integrity. Extensive networking sessions will connect participants focused on Europe’s licensed industry.

Reporting: SBC News

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