Kambi Secures Multi-Year Turnkey Sportsbook Agreement with QuinnBet in UK and Ireland Markets
Kambi Group plc signed a multi-year deal for QuinnBet to adopt its Turnkey Sportsbook in the UK and Ireland. QuinnBet ranks 16th in Ireland and 66th in the UK and seeks to extend sponsorship-driven momentum. Kambi’s stock is up over 17% YTD amid multiple 2026 agreements.
SCCG Take — The transaction reinforces demand for proven network intelligence in competitive regulated markets. Execution risk lies in the undisclosed migration timeline and QuinnBet’s expansion into new jurisdictions.
Sportsbook provider Kambi Group plc has signed a multi-year deal with QuinnBet, the UK and Ireland-focused bookmaker. QuinnBet will migrate to Kambi’s Turnkey Sportsbook and gain access to its technology, trading expertise, network intelligence, AI-powered training tools, and bet builder product. The move supports QuinnBet’s plans to build on existing momentum in both jurisdictions, as reported by SBC News.
QuinnBet ranks as the 16th most-popular operator in Ireland and the 66th-largest in the UK according to the Blask Index. Sponsorship deals in football and horse racing have contributed to that position. Brenda Quinn, QuinnBet’s Chief Executive Officer, said: “Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth. We wanted a sportsbook partner with world-class technology, trading expertise and flexibility to support our ambitions, while giving us the tools to deliver an engaging experience for our customers. Kambi’s proven capabilities across regulated markets make it a strong fit for our business, and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities.”
Kambi’s 2026 Partnership Activity
The QuinnBet agreement follows Kambi’s extension of its partnership with Peru-facing Olimpo.bet. Kambi stock has risen over 17% year-to-date to SEK 154 (£11.66), positioning the company as one of the sector’s positive outliers while many peers face declining share prices. The supplier recently launched a new brand identity centred on AI and data.
Kambi holds more than 70 partners across more than 100 regulated markets. Those relationships process around £14.3bn in annual turnover and 1.5 billion bets. Werner Becher, Kambi Group CEO, added: “We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions. It is another testament to Kambi’s position as the partner of choice for operators seeking the combination of sportsbook expertise and powerful network intelligence required to compete effectively in regulated markets, and we are excited to work closely with them in support of their growth objectives.”
Operators in mature regulated markets continue to select established technology stacks that combine scale with specialised trading capability. The exact timeline for QuinnBet’s full migration was not disclosed.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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