Wildhorse Resort & Casino Selects Seattle Entertainment Group to Lead Expansion Entertainment Strategy

Wildhorse Resort & Casino has selected Seattle Entertainment Group, a 100% Native-owned entertainment, production, and talent-buying company, to develop its entertainment strategy. The mandate covers national headliner programming and operational planning tied to the property’s major expansion and new events center, scheduled to open in the spring. Owned and operated by the Confederated Tribes of the Umatilla Indian Reservation, the resort sits four miles east of Pendleton and already includes gaming, hospitality, dining, entertainment, and recreation facilities.

The expansion will add a second hotel tower, expanded dining options, significant convention facilities, and an elevated entertainment venue capable of hosting more than 1,700 guests. Wildhorse will be the first tribal casino and one of the pioneers in the United States to feature the Gala Venue flooring and seating system. That system supports seated concerts, general admission events, mixed martial arts, game shows, touring productions, conferences, banquets, and specialty events.

Quoted Perspectives on the Selection

“The expansion will add a second hotel tower, expanded dining options, significant convention facilities, and an elevated entertainment venue capable of hosting more than 1,700 guests,” said Wildhorse Marketing Director Diane Long. “The expansion substantially increases our opportunity to provide amenities to our community members and support local businesses through vendor relationships, further reinforcing the pillars of our community.”

Seattle Entertainment Group and GetAvails.com Founder and CEO Troy Wyatt addressed the competitive process. “There was substantial competition to fill this position for talent buying and production services, and I am happy for the opportunity to work with Wildhorse and the Confederated Tribes of the Umatilla Indian Reservation,” Wyatt said.

Access to AI Booking Platform

A news release identified performers under consideration that include Jay Leno, Aaron Lewis, Theresa Caputo, Jabbawockeez, Tyler Henry, Big & Rich, Stone Temple Pilots, David Spade, and The Price Is Right Live. Wildhorse will also gain access to GetAvails.com, an artificially intelligent entertainment booking project management software. The platform leverages proprietary technology to identify available acts and artists by analyzing audience and social media data, including Spotify listenership, followers, subscribers, and top geographic areas of interest, before a venue reveals its interest to agents or managers.

This account is drawn from reporting by CDC Gaming. The selection aligns the resort’s expansion with both cultural ownership and operational tools that address talent-buying inefficiencies directly.

Reporting: CDC Gaming

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.