OpenBet Migrates Swiss Lottery Sportsbook as Part of Post-Buyout Lottery Push
OpenBet completed the full migration of Loterie Romande’s JouezSport omnichannel sportsbook, covering 2,350 retail locations, after a March 2026 deal. This follows the company’s 2025 management buyout and targets World Lottery Association members with managed trading and AI tools. The step reinforces OpenBet’s lottery-sector focus without adding new markets.
SCCG Take — The migration gives lottery operators a tested omnichannel sportsbook path under regulated conditions. Execution speed will determine how many WLA members follow Loterie Romande’s lead.
OpenBet has completed the migration of Loterie Romande’s existing omnichannel sportsbook to its proprietary platform. The move advances the supplier’s focus on state lottery operators following its management buyout.
Loterie Romande serves as the state lottery for Switzerland’s six French-speaking cantons. Its JouezSport product covers online, self-service and over-the-counter betting at 2,350 point-of-sale retail locations.
The deployment delivers managed trading services, AI-enhanced odds and risk management, plus a trading system platform. The agreement was inked in March 2026, one year after the 2025 buyout that took OpenBet independent from Endeavor Group Holdings, now known as WWE Holdings.
Operational Scope of the JouezSport Transition
The migration shifts the full omnichannel product onto OpenBet infrastructure. According to reporting by SBC News, OpenBet described the project as a key milestone toward becoming the sportsbook platform of choice for World Lottery Association members, of which Loterie Romande is one.
Jean-Luc Moner-Banet, Chief Executive Officer of Loterie Romande, said: “We are excited to see how this partnership continues to evolve, and we look forward to continuing to work closely with the OpenBet team.”
Targets Within the World Lottery Association
Nikos Konstakis, President at OpenBet, said: “We are delighted to continue our track record of delivering world-class technology and peerless scale to WLA members around the world.” The supplier first earmarked lottery operators as a specific segment in March 2025 after the ownership change.
The deployment stays within the parameters set by the original agreement and the WLA alignment already outlined by OpenBet. No additional jurisdictions or product expansions were detailed in the announcement.
Reporting: SBC News
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