
OpenBet completed the full migration of Loterie Romande’s JouezSport platform six months after partnering, enabling omnichannel sports betting across 2,350 retail locations. The project advances OpenBet’s post-buyout focus on WLA members and follows its OmniLogic acquisition. (48 words)
SCCG Take — The deployment shows lotteries can refresh sports betting operations rapidly via specialist suppliers, unifying retail scale with AI tools while containing technology costs.
OpenBet has fully migrated Loterie Romande’s JouezSport omnichannel sportsbook product to its proprietary platform. The solution supports online, self-service, and over-the-counter betting across 2,350 point-of-sale retail locations.
Loterie Romande operates the lottery for Switzerland’s six French-speaking cantons.
OpenBet has targeted the lottery sector since completing its management buyout last year from long-time owner Endeavor, which now operates as WWE Holdings. The company aims to position its platform as the choice for World Lottery Association members.
That platform includes managed trading services, AI-enhanced odds and risk management, and a trading system platform.
Jean-Luc Moner-Banet, Chief Executive Officer of Loterie Romande, said: “We are excited to see how this partnership continues to evolve, and we look forward to continuing to work closely with the OpenBet team.”
Nikos Konstakis, President at OpenBet, said: “We are delighted to continue our track record of delivering world-class technology and peerless scale to WLA members around the world.”
As reported by Lottery Daily, the steps form part of OpenBet’s push to build closer links with the global lottery industry through sports betting solutions.
The migration delivers a unified omnichannel product without requiring the operator to build equivalent technology internally. Future performance will be measured by how the platform handles combined retail and digital volumes under Swiss regulatory requirements.
Reporting: Lottery Daily
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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