AGS Interactive Leverages Online Table Games to Broaden Player Reach and Support Land-Based Performance

AGS Interactive is extending its land-based table games and slot titles into digital channels to reach new players and create complementary experiences across verticals. Zoe Ebling, vice president of the interactive division for AGS, detailed the approach in comments that highlight measurable lifts in player demographics and operator economics.

Table Game Expansion Drives Cross-Channel Results

The addition of Bonus Spin Xtreme to table products has changed the demographic of players engaging with AGS titles. The concentric wheel progressive, introduced in land-based casinos in 2020 with more than 1,000 units installed, became available online in four states and two Canadian provinces through an exclusive partnership with Rush Street Interactive. Rollout to additional partners is scheduled for 2027.

Ebling reported a really high hold on table products even with iGaming minimums often less than $1. Bonus Spin Xtreme functions as a side bet that improves the economics of table games while offering players a chance to win a life-changing progressive. This year, AGSi’s Single Deck Blackjack received the Eilers & Krejcik Gaming award for top-performing new online table game.

A further addition is 3 Dice Football, a craps-alternative based on American football. Players start a drive at the opponent’s 20-yard line and roll three dice to determine yardage outcomes. The game allows bets on individual plays and full drives. It will be the first of its kind in the online space.

Slots Pipeline and iLottery Entry Reinforce Omnichannel Strategy

AGS has developed more than 100 real-money online gaming themes. More than 50 online games are also available in land-based casinos. The interactive division and its partners launch more than 300 games a month. Titles that succeed in land-based settings receive priority for online adaptation, supported by data on player behavior.

In August the division entered the iLottery market with the Virginia Lottery launch of Desperado’s Delight, a game in which players shoot a slingshot to hit targets for prizes. Ebling called it a complementary business segment given the small number of providers in the space.

AGS operates real-money and free-to-play slot and table games throughout North America, South America, and Europe. Ebling noted that the industry has improved its understanding of how land-based and online operations complement each other, yet more research is required on player psychology to optimize loyalty, engagement, and retention. The comments appeared in reporting by CDC Gaming.

Reporting: CDC Gaming

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