SportsGrid Pitched for Sale After Revenue Drop and Loss of FanDuel, BetMGM Partnerships
SportsGrid is seeking a buyer after revenue fell from $20 million in 2022 due to lost FanDuel and BetMGM partnerships. Telos Advisors leads the sale; likely acquirers are sports betting operators. The $11 million valuation comes amid a track record of failed media deals in the sector.
SCCG Take — Past acquisitions at steep discounts show operators must tie media purchases to measurable betting revenue, not content reach alone. SportsGrid’s situation tests whether licensing deals can now succeed where ownership failed.
SportsGrid, a sports betting content provider that runs a 24-hour gaming and lifestyle network, is exploring a sale. The company has been pitched to prospective buyers since this summer, with investment bank Telos Advisors directing the process. A sports betting or online gaming operator is the expected acquirer, and one source indicated a buyer may already have been identified after months of talks.
The private company generated around $20 million in revenue in 2022. Revenue has fallen in subsequent years after it lost major sportsbook partnerships with FanDuel and BetMGM. The FanDuel partnership launched in 2020 and ended in mid-2025. BetMGM extended its agreement in 2022 but elected not to renew in 2024.
Content Reach and Recent Talent Deals
SportsGrid delivers live shows and digital content across Amazon Prime Video, DirecTV, Fubo, Roku, and YouTube. The network is also available on smart TVs from LG, Vizio, and Samsung. Its website carries daily news and analysis on sports, gambling, and prediction markets.
Talent partnerships have included golf influencer Paige Spiranac, who began producing content in 2024, and radio host Craig Carton. His daily sports talk show was syndicated on SportsGrid until the deal ended this year when he moved to Outkick.
Funding History and Precedent for Media Acquisitions
PitchBook lists the company with 81 employees, three investors, and a last funding round classified as later-stage venture capital. SportsGrid has raised about $8.7 million total, including $6.2 million in December 2019. One estimate values the company at $11 million.
High-profile media deals have often failed to deliver. DraftKings paid $70 million to buy sports betting radio network VSiN in March 2021 and sold it three years later for a fraction of the original price. Penn Entertainment acquired Barstool Sports for $500 million and sold it back for $1 in August 2023. Bankers pitching SportsGrid point to future growth via licensing, yet these outcomes indicate operators remain wary of media asset purchases. Any acquirer will need to weigh the revenue recovery claims against the documented partnership attrition and sector precedent.
Reporting: Yogonet International
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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