Coolbet Integrates Golden Whale Machine Learning Tools for Predictive Player Engagement

Coolbet has partnered with Golden Whale to apply machine learning-powered decision intelligence across its international player engagement operations. The agreement centers on shifting the operator from reactive approaches to predictive modelling of player behaviour, all while remaining within regulatory boundaries.

Golden Whale specialises in optimisation and decision intelligence for the iGaming sector. Coolbet, owned by Japanese gaming company SEGA SAMMY CREATION, operates across eight countries on three continents and provides B2B solutions to United States operators. Founded in Tallinn in 2016, the company won Operator of the Year (Medium) at the 2026 SBC Awards and entered the EGR Power 50 list in 50th position in 2025.

Core Platform Capabilities

The centrepiece is Foundation, a machine learning and AI-driven optimisation platform that processes live player data to generate predictive insights into player value, churn risk and behavioural intent. It is supported by a Smart Functions library designed for direct integration into existing platform, CRM and data infrastructure. The partnership also introduces BonusPilot, which manages incentives by identifying tailored rewards rather than applying rules-based systems. For a multi-market operator such as Coolbet, this reduces manual processes and enables more precise bonus spending.

Executive Statements

Eberhard Dürrschmid, CEO of Golden Whale, said: “Operating successfully across multiple markets brings enormous opportunities, but also a level of complexity that conventional approaches to player engagement simply aren’t equipped to handle.”

Dürrschmid added: “Coolbet has already built a fantastic international business, and we’re excited to give its team the tools to take things even further. We believe fully bespoke and automated decision intelligence should be at the heart of how modern operators make shape their go-to-market strategies, and this relationship is a great example of how that ambition can translate into real commercial value.”

Tero Holopainen, Head of Product, Casino & Games at Coolbet, said: “Technology has always been central to how we operate, but what matters most is how we use it to deliver a better experience for our players.”

Holopainen continued: “Golden Whale brings a level of sophistication that opens up some exciting possibilities for our business. Their decision intelligence approach extends the work we are already doing in a natural way, and we plan to build on that step by step. Being able to anticipate player needs, respond more effectively and make better use of our resources will be incredibly valuable as we continue to grow and strengthen our position across international markets.”

The partnership reflects wider interest across the iGaming sector in applying machine learning to player value, retention and personalised bonusing, according to reporting by iGaming Future.

Reporting: iGaming Future

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.