BetMGM Renews Multiyear Partnership with Connor McDavid Centered on Responsible Gambling

BetMGM is renewing its partnership with three-time Hart Memorial Trophy winner Connor McDavid. The NHL star first joined the operator’s ambassador roster in March 2022 and has since appeared in responsible gambling initiatives that produced measurable changes in customer behavior. The multiyear extension keeps McDavid in campaigns that promote player protection tools.

Under the renewed deal McDavid will feature in content across broadcast, digital and social platforms. The effort reaches new audiences and markets. A third responsible gambling advertisement with McDavid begins airing soon. The promotions highlight deposit limits, stake limits, time-out features and self-exclusion options available inside the BetMGM app.

Campaign Results

The “Mullet Over” campaign launched in December 2025. It has produced a 27% year-over-year increase in accounts with deposit limits. Adam Greenblatt, Chief Executive Officer of BetMGM, said, “Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective. The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level. We’re proud to continue working with one of hockey’s most respected leaders to ensure that gaming is always fun and entertaining.”

McDavid said, “Being disciplined and making smart decisions are big parts of hockey. They’re important when it comes to sports betting, too. BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly.”

Richard Taylor, Director of Responsible Gambling at BetMGM, said, “We believe player protection and great entertainment go hand in hand. Our relationship with Connor has helped make responsible gambling more relevant to sports fans, and the increased adoption of our tools and resources show the impact these efforts can have.”

BetMGM offers mobile and retail betting in 31 markets, according to G3 Newswire.

Partnership Outcomes for Tool Adoption

The extension ties an athlete’s reach directly to measurable uptake of deposit limits and related controls. The 27% rise since campaign launch supplies a specific benchmark for how ambassador content can align entertainment with compliance objectives. Operators tracking similar metrics will watch whether expanded markets replicate this adoption rate.

Reporting: G3 Newswire

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