NBA and WNBA Partner with NCPG on Responsible Gaming Campaign Targeting Young Adults
NBA and WNBA are launching an NCPG-backed responsible gaming campaign in the 2026-27 season. It targets young adults via ads on multiple platforms, stressing betting risks, limit-setting, and resources including ResponsiblePlay.org and 1-800-MY-RESET. The effort prioritizes education on sports betting and prediction markets.
SCCG Take — Leagues are embedding responsible gaming into fan outreach, which operators should align with to limit exposure to criticism and support sustainable betting growth.
The National Basketball Association and Women’s National Basketball Association have partnered with the National Council on Problem Gambling on a responsible gaming campaign. The initiative launches during the 2026-27 NBA season with a new advertising spot. Placement includes social media, linear platforms, the leagues’ own channels, and those of their partners.
The campaign focuses on young adults. It educates fans about risks tied to sports betting and prediction markets. Messaging makes clear that even individuals with deep sports knowledge can lose money and that such activities are entertainment, not income sources.
Core Campaign Messages and Available Resources
The initiative directs participants to understand involved risks, set limits on time and spending, avoid wagering money they cannot afford to lose, and seek help if control becomes difficult. It outlines potential consequences of excessive participation. Materials help viewers recognize warning signs and locate support.
Resources appear at ResponsiblePlay.org. Anyone concerned about their gambling or that of a loved one can call or text 1-800-MY-RESET for free, confidential, 24-hour support.
Leadership Statements on the Initiative
Scott Kaufman-Ross, NBA Head of Media Distribution and Partnerships, said, “As the ways people engage with sports continue to evolve, it is important that fans understand the risks associated with putting money on sports outcomes.” Kaufman-Ross added that the campaign aims to help fans make informed decisions and participate responsibly if they choose to bet or trade on prediction markets.
Colie Edison, WNBA Chief Growth Officer, said the initiative would extend that guidance to the league’s audiences. “By bringing this campaign to WNBA audiences, we can reach more fans with practical guidance on understanding financial risk, setting limits and recognising when and where to find support,” she said.
Derek Longmeier, President of the NCPG Board of Directors, said, “Awareness is an important first step in preventing gambling-related harm. We’re proud to support a campaign that brings greater visibility to the risks of sports betting and prediction markets and puts education at the forefront, helping fans better understand the potential for harm and the resources available to those who may need help.”
This partnership, according to Focus Gaming News, places education first as sports betting options expand.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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