German Postcode Lottery Names Katja Diemer Managing Director in Internal Promotion
Katja Diemer has been promoted internally to Managing Director of the German Postcode Lottery after eight years, most recently as Head of Charities. Meira Schmidt advances to Head of Charities. The Dutch Postcode Lottery Group faces marketing scrutiny in its home market ahead of a January 2027 parliamentary hearing.
SCCG Take — Internal succession preserves charitable focus and operational knowledge. Regulated lottery operators should track how the Dutch review affects group standards across jurisdictions.
The German Postcode Lottery has appointed Katja Diemer as its new Managing Director. Diemer received an internal promotion after eight years with the lottery, most recently as Head of Charities. Meira Schmidt moves up from Deputy Head of Charities to fill that vacancy.
A statement from the lottery credited Diemer with a decisive role in its development. “Katja has played a decisive role in shaping the development of the Postcode Lottery,” the statement read. “She has initiated change, brought people together and, most recently, as Head of Charities, accompanied our funding partners with great appreciation and foresight.”
The statement added that the focus remains on the organization’s identity as a social lottery. “The focus is always on what makes us special as a social lottery: making a difference together for people and nature and contributing to a healthier, greener and fairer world.” It noted that Schmidt “knows the cooperation with our funding partners very well.”
The lottery said it was pleased to fill both roles internally. “We are very pleased that we can fill these two important positions from our own ranks. Dear Katja, dear Meira, we wish you every success in your new roles and look forward to many more milestones together.”
Group Ownership and Launch Timeline
The German Postcode Lottery is owned by the Dutch Postcode Lottery Group, the same company that operates the UK’s People Postcode Lottery. It was launched in 2016, making Germany the fourth country where the group launched, following the Netherlands in 1989, the UK in 2005, and Sweden in 2005. This appointment maintains leadership continuity within that structure, as first reported by Lottery Daily.
Dutch Marketing Review
The Dutch iteration has recently faced scrutiny around marketing strategies that send promotional material to non-players living in the same area as lottery draw winners. An influencer in the Netherlands collected signatures on a petition that was picked up by the Standing Committee on Justice and Security. Relevant changes will be proposed at a Dutch Parliament hearing on 18 January, 2027.
Reporting: Lottery Daily
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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