Tim Miller Launches GamReg Consulting After 10 Years Leading UK Gambling Commission Reforms

Tim Miller has launched GamReg Consulting after completing a decade at the UK Gambling Commission. As reported by iGaming Business, the move follows his central role delivering the 2023 white paper reforms on age verification, game design, marketing controls and financial risk checks, plus oversight of the Gambling Survey for Great Britain launch. Early clients for the consultancy include Gaming Compliance International and Spectrum Gaming Group, with Miller describing the initial response, including at G2E in Las Vegas, as “absolutely fantastic”.

His proudest achievement remains the National Strategy to Reduce Gambling Harms. That effort drew the financial services sector into prevention work and prompted challenger banks such as Starling to add gambling transaction blocks. Miller’s exit closed last month after a June announcement, arriving as Andrew Rhodes stepped down at the end of April and financial risk assessments (FRAs) were confirmed in July ahead of full rollout.

Views on Core Regulatory Challenges

Miller stated he was not seeking to leave the Commission but was “ready for the next challenge.” He declined interest in succeeding Rhodes, citing an unwillingness to commit for at least three years. The regulator’s biggest ongoing test, he said, is the illegal market, which he compared to organised crime networks such as the international drugs trade. “If people think a gambling regulator will defeat the illegal market by itself, we’re destined to fail.” Law enforcement, governments and tech companies must contribute.

On financial risk assessments, Miller noted industry resistance arose from misbranding them as affordability checks and from the revenue implications of identifying at-risk customers. The pilot showed these individuals often generated significant returns yet evaded other detection tools. Properly executed checks, he argued, should limit document requests. Initial thresholds apply to the largest operators for net deposits over £5,000 in a rolling 24-hour period (£2,500 for under-25s), moving later to £1,000 in 24 hours or £3,000 over 90 days. Displacement risk exists but operators’ own betting restrictions have also driven players offshore, Miller observed.

Priorities Shaping the New Consultancy

Miller rejected conflict-of-interest concerns around his new advisory work, stressing he will not share confidential information and will focus on governments, regulators and supporting tech providers. Initial projects sit outside the UK. He intends to share lessons with emerging jurisdictions, particularly the US, press platforms such as Meta on illegal gambling advertising, and improve dialogue between developers and regulators. Miller described the UK debate at times as “really toxic” and urged the sector to “Keep your passion, but find a way to work with people who have different views.”

Reporting: iGaming Business (iGB)

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