SportyBet and Kiron Activate 20 Virtual Titles Across Five African Markets from Day One

SportyBet has launched Kiron virtual sports and numbers games in five markets at once. The rollout makes 20 titles available in Zambia, Kenya, Tanzania, Ghana, and Nigeria. The content mix centers on football but includes basketball, horse racing, greyhound racing, motorsport, and additional formats.

Football leads with league and single-match experiences drawn from England, Spain, and Italy. Additional football options are Soccer Stars, fast-format iGOAL, Virtual World Cup, and Virtual Champions League. These sit alongside the racing and other virtual products to deliver scheduled, quick-turnaround betting that runs alongside live events.

Virtual Sports Growth in African iGaming

Virtual sports have become a consistent feature in African iGaming markets. They supply operators with around-the-clock product that does not depend on the live sporting calendar. SportyBet holds a sizeable customer base across multiple African jurisdictions and now adds this Kiron portfolio to its platform.

Kiron has provided virtual sports and numbers games since 2001. It maintains more than 60 virtual games and works with operators, casinos, and lotteries in more than 60 countries. The simultaneous five-market launch forms the starting point of the commercial agreement between the parties.

Steven Spartinos, Co-CEO at Kiron, said: “Going live with 20 titles in 5 countries from day one is a strong start to our partnership with SportyBet and reflects the breadth of content we can bring to the market.”

Spartinos added: “Football is naturally central to the offering, but the strength of this launch is the variety around it. We are bringing together different sports, formats and event types in one portfolio, giving SportyBet players more ways to enjoy virtual sports throughout the day.” He noted that SportyBet has built a significant presence across Africa and that the deal creates a strong foundation to continue growing together.

Joey Hurtado, Casino Director at SportyBet, said: “We are focused on giving our players a broad and varied sports entertainment experience, and Kiron’s portfolio is a strong addition to our offering.”

Hurtado stated that the combination of football, racing, basketball, and other virtual formats gives players more choice throughout the day while complementing live sports on the platform.

Foundations for Regional Expansion

The agreement extends Kiron’s reach in a region that has shown steady uptake of virtual product. Both parties have indicated the initial deployment provides a base for further development in African markets. Details of the full Kiron portfolio are available on the company’s website.

Reporting: iGaming Future

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