Novibet Reports 180% Player Props Growth and Prepares Two Major Product Launches
Novibet achieved 180% YoY player props growth after the 2026 World Cup via its in-house models and tech stack. Grivas revealed two major products launching soon and stressed following evolving customer demand for rapid outcomes. Brazil’s betting ban adds pressure on the second-largest market.
SCCG Take — Proprietary technology allows operators to sustain post-event engagement and adapt to regulatory closures. Novibet’s model underscores the edge held by firms that control their own data and product creation.
Novibet posted a 180% year-on-year increase in player props turnover during August following the 2026 World Cup. Giannos Grivas, Executive Director of Sportsbook, linked the sustained volumes to an in-house algorithm model launched for the tournament and the operator’s proprietary technology stack.
Grivas disclosed that the company is readying two significant products for rollout in the coming months. The remarks were made to SBC News at the SBC Summit. Novibet has owned its tech stack for nearly 20 years, enabling it to develop unique bet builders, enhanced odds and player props without reliance on third-party providers.
Post-World Cup Momentum and Customer Behavior
The World Cup drove elevated bet builder share and turnover. Grivas described the post-event challenge as retaining that engagement. “But in August, player props turnover grew 180% compared to the previous year, so us staying with the customer, having the ability to create our own products via our tech stack, and offering more pre-built bet builders, enhanced odds and unique player props is something which we can see is working.”
Customer habits have shifted toward immediate outcomes. “Now, it’s another ball game entirely. For the modern day bettor, something has to happen in the next five minutes or so.” Grivas noted that the average customer age is low, which the operator treats as an opportunity to align products with data-savvy users who consume team and player statistics readily available online.
Regulatory Headwinds and the Battlefield Environment
Brazil, Novibet’s second-largest market, now operates under an outright ban on online betting declared last month by President Lula. The operator ranks second in Greece per the Blask Index and retains footholds in Ireland, Mexico, Chile and Cyprus. Grivas called the current setting a battlefield and urged focus on forward momentum rather than regulatory or competitive threats.
The two forthcoming products will test whether proprietary data and self-developed algorithms can convert customer trends into durable growth. Success depends on execution in a landscape where one major jurisdiction has closed while others remain open to innovation.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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