
The EEEP has asked all 18 operators for details on VIP registration, retention and incentives as it develops a unified verification system using the e-Gov platform. The effort addresses multiple-account risks and follows the abandonment of a banking-sector alternative. Regulated GGR reached €3.07bn in 2025, up 6.7 per cent.
SCCG Take — Operators face closer examination of premium incentives that could prompt adjustments to retention practices. Implementation of unified verification will determine whether tighter controls contain offshore migration or inadvertently accelerate it.
The Hellenic Gaming Commission (EEEP) has requested information from all 18 licensed operators on how high-value players are registered, retained and incentivised. This request forms a central part of a broader drive to strengthen player verification and close gaps that allow multiple accounts under different identities.
The regulator is examining a unified verification framework that would move beyond the current operator-by-operator model. One option under consideration would integrate the Greek government’s e-Gov platform as a single point of identity confirmation for consumers. An earlier proposal to route verification through the banking sector was dropped after the General Secretariat for Information Systems ruled there was no legal basis to proceed.
The EEEP’s review of customer identification standards includes specific attention to retention strategies, bonus programmes and hospitality arrangements offered to VIP and high-value customers. The data collection exercise is officially described as serving statistical purposes. Yet the move also reflects a view that this segment has historically faced lighter scrutiny, raising questions about whether generous incentives risk pushing activity toward unlicensed offshore sites.
Regulated Greek gambling revenue rose 6.7 per cent in 2025, with gross gaming revenue from licensed operators reaching €3.07bn. The current initiative sits alongside expanded EEEP powers under Bill 5313/2026 and recent enforcement actions against 18 influencers who collectively reach 3.6 million followers.
The combination of unified verification and VIP oversight will require operators to align internal processes with tighter standards that the regulator is now defining. Success depends on whether the eventual framework delivers effective controls without creating friction that drives high-value players elsewhere. How the EEEP translates these data requests into concrete rules will set the compliance baseline for the licensed market in the years ahead.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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