Caesars Virginia Launches SoSi Tourism Center to Channel Resort Guests Toward Danville Small Businesses

Caesars Virginia has opened the SoSi Tourism Center, a dedicated 600-square-foot facility inside the resort to promote local businesses and attractions in downtown Danville. The center sits near the property’s spa and fitness center and reflects the operator’s original bid commitments to function as a community partner rather than a self-contained destination.

Lisa Meriwether, Danville’s tourism manager, said at the grand opening: “The mission is simple: help every visitor create a memorable experience and encourage them to stay just a little longer.” Meriwether added: “When guests extend their stays, everyone benefits. Our local businesses benefit, our attractions benefit, our community benefits and, most importantly, our guests leave with a desire to return again and again.”

Local Fiscal and Economic Contributions

Caesars directs 6.5% of monthly gross gaming revenue to the City of Danville in addition to annual gaming fee payments. In fiscal year 2025, the city collected nearly $31.4 million from the resort. Allocations included $1.8 million for public education, more than $4.1 million for public safety, $1.2 million for housing, $1.8 million for city infrastructure and more than $6.4 million toward promoting economic opportunity.

The property has created 1,200 jobs and incorporates local vendors in its 500 Block Food Hall, including Southern Slices and Mill Burger. The SoSi Tourism Center will spotlight River District businesses for resort guests.

Top Position in Virginia Casino Revenue

Caesars Virginia is the state’s highest-grossing casino. Through August its 1,544 slots and 88 table games generated approximately $269.4 million in gross gaming revenue. Rivers Casino Portsmouth followed at $216.2 million and Hard Rock Hotel & Casino Bristol at $176.9 million, according to reporting by Casino.org.

Some downtown businesses have reported only modest traffic increases since the resort opened in December 2024. The center is intended to drive additional off-property visitation.

Reporting: Casino.org News

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