Poland’s Totalizator Sportowy Tenders for Crisis Communications Agency After Influencer Campaign Withdrawal

Totalizator Sportowy has opened bidding for a crisis communications agency to review its procedures and deliver round-the-clock reputational support.

The state-owned operator behind national lottery brand LOTTO, online casino Total Casino and slot arcade network Salony Gier seeks a two-year contract. Proposals must arrive by 20 October, with tenders on draft audits and strategy documents due by 15 December 2026. The initial phase runs six months with a possible three-month extension.

The agency will examine internal information flows, media relations and past crisis handling. It must map reputational risks, build response scenarios, prepare statements and draft questions and answers. Ongoing duties include media monitoring and 24/7 crisis availability.

Price accounts for 60% of the tender score. The project manager’s audit experience supplies the remaining 40%.

Recent Controversy and Operational Context

The tender arrives after Totalizator Sportowy withdrew an influencer marketing procurement in April. The initiative targeted LOTTO’s social media growth and iLOTTO platform traffic but drew criticism over the risk of material reaching children. The operator denied any intent to target minors and maintained the campaign was adult-only.

Established in 1955 to fund sports facilities, the company remains a major contributor to sport and culture. Its online casino monopoly under Polish law stays unchanged, with Total Casino the sole legal provider. Private operators including STS, Fortuna Entertainment Group and Banijay Group’s Betclic continue pressing for market opening to channel activity from offshore sites, according to reporting by Lottery Daily.

Reputation Risks in a Monopoly Framework

State operators balancing public legacy with digital outreach face tighter scrutiny on promotional tactics. Totalizator Sportowy’s focus on pre-prepared crisis materials signals awareness that reputational incidents can rapidly affect a business tied to public funding. How the awarded agency translates audit findings into executable strategy will set the pace for similar defensive investments across regulated monopolies.

Reporting: Lottery Daily

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.