France’s ANJ Mandates Six-Month Advance Review for Gambling Ads Under New President
France’s ANJ now requires gambling ads to be submitted six months in advance for review and approval under new president Pascal Chevremont. The rules were shaped by former ANJ head Isabelle Falque-Pierrotin and avoid a full ban to limit black market growth. European regulators continue facing offshore unlicensed threats.
SCCG Take — Operators face added compliance timelines and costs from the extended review. The measured restrictions favor enforcement against illegal markets over prohibitions that could expand them.
France has strengthened obligations for licensed operators on gambling advertising. The Autorité Nationale des Jeux (ANJ) announced new rules requiring campaigns to be submitted for review six months before release.
Pascal Chevremont, the regulator’s new president, confirmed the measures after a meeting with Christine Albanel, president of the Autorité de Régulation Professionnelle de la Publicité (ARPP). The agencies have partnered since 2023, and the framework drew on input from former ANJ president Isabelle Falque-Pierrotin. The changes address calls to limit gambling ads amid concerns they encourage participation.
Advance Submission Rules for Advertising Campaigns
Gambling businesses must now submit ads six months ahead of launch for ANJ review and potential approval, using guidelines supplied by the ARPP. This pre-clearance process tightens safeguards without imposing an outright prohibition on advertising.
Black Market Threats and Regulatory Limits
Falque-Pierrotin rejected a blanket ban, warning it would only empower black market operators. Offshore unlicensed markets threaten France and Europe as a whole. The Netherlands’ KSA has noted its domestic market is too small to resolve unlicensed gambling alone, while Greece has added personnel and resources to challenge illegal operators across borders.
Tighter ad rules will mean fewer and more restricted promotions. The ANJ and peer regulators recognize that tackling the unregulated market remains the harder challenge. Operators should anticipate longer lead times for compliant campaigns while monitoring enforcement shifts against offshore supply.
Reporting: GamblingNews
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