EveryMatrix Reports Strong 2026 Sales Growth and Targets Finland, New Zealand, Austria for 2027
EveryMatrix secured 2026 deals with operators including BetCenter in Belgium, Merkur Bets in Denmark, betTOM and Fitzbet in the UK, and Betsson. Jonas Groes reported significantly increased sales and 2030 goals to become a top three provider via organic growth and tier-one clients. The supplier is assessing Finland’s July launch, New Zealand’s December casino market, and Austria’s liberalisation.
SCCG Take — EveryMatrix prioritizes footprint assessment and investment before scaling or acquiring in new markets. This measured approach follows the Brazil closure and supports tier-one ambitions without overextension.
EveryMatrix strengthened its position in established European markets during 2026 with multiple operator deals while directing attention toward emerging regulated jurisdictions in 2027. Co-CEO Jonas Groes detailed the supplier’s performance and priorities in an interview conducted at EveryMatrix headquarters in Copenhagen, as reported by SBC News.
2026 Sales Performance and Operator Partnerships
The company signed agreements with BetCenter in Belgium, Cashpoint (now Merkur Bets) in Denmark, betTOM and Fitzbet in the UK, as well as major multinational operator Betsson. Jonas Groes, who joined his brother Ebbe as co-Chief Executive Officer last year, said the company had “a really good year from a sales perspective” and “increased our sales quite significantly.”
This performance “benefits us 100% to both our tier one ambitions but also to reaching out targets we are aiming for, to be a top three provider.” Groes referenced the 2030 strategy, which “we have elements of organic growth, and of course new sales to tier one clients.”
Market Assessment for 2027 Onward
One substantial market was closed in Brazil. Finland’s iGaming market will go live next July. A new online casino market in New Zealand, but no sports betting, will go live this December. Austria is in the process of liberalising its gambling ecosystem.
Groes stated the company is “very much looking into the market potential, looking into where we have a footprint and an understanding of the market.” These markets “are so important and potentially big that we will invest in getting to know those markets.”
The supplier is “looking into what we understand and where we want to grow, and markets where we want to be an actor, and looking at how we can become that – whether by scaling and growing, or acquisition.”
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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