ANJ Expands ARPP Partnership to Cover Advertising in JONUM Web3 Games
The ANJ is expanding its 2023 advertising partnership with the ARPP to encompass the JONUM framework for web3 games using monetisable digital objects, blockchain, NFTs and crypto-assets. Operators must submit strategies six months in advance under strict guidelines. The 2026 launch integrates these products into existing compliance rules.
SCCG Take — Web3 operators face added pre-approval and spending limits in France, raising compliance overhead while advancing a single regulatory standard across gambling formats.
The French gambling regulator is extending advertising controls to web3 products with monetisable digital objects.
The Autorité Nationale des Jeux (ANJ) has broadened its cooperation agreement with the Autorité de Régulation Professionnelle de la Publicité (ARPP) to include the JONUM regulatory framework. According to Focus Gaming News, the expansion covers gambling-like games involving blockchain technology, NFTs and crypto-assets as France advances a common regulatory approach for these markets.
Pascal Chevremont, the newly appointed President of the ANJ, confirmed the updated partnership builds on the original 2023 accord. Under that agreement the ARPP functions as an independent observer of online gambling marketing, verifying compliance with the ANJ’s advertising charter. Licensed operators must submit promotional strategies six months before launch for assessment against ARPP guidelines.
The charter, which supplements rules introduced in 2022, bars marketing that depicts gambling as a path to financial security, social advancement or employment substitute. It also prohibits trivialising the activity, exaggerating win probabilities or deploying personalities and imagery likely to attract minors. In 2026 the ANJ instructed operators not to exceed pre-declared promotional budgets and tightened channel-specific expenditure controls.
The revised arrangement requires ANJ participation in strengthening gambling elements of the ARPP’s Responsible Commercial Influence Certificate, ARPP input on voluntary advertising charters for television, radio, outdoor and digital formats, and ongoing exchange of information on proposed campaigns. JONUM itself launched at the beginning of 2026.
JONUM Advertising Integration
By folding JONUM into the existing oversight machinery the ANJ applies uniform advertising discipline to both conventional licences and emerging digital-object products. The framework targets governance of monetisable in-game assets while maintaining strict pre-approval and spending limits.
Forward Regulatory Alignment
Operators planning web3 offerings in France must now factor ANJ advertising review into product timelines and budgets. The unified stance reduces regulatory fragmentation but raises compliance costs for new entrants seeking licensed status.
Reporting: Focus Gaming News
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