
Thailand’s Ministry of Digital Economy is building multi-agency and public reporting systems to fight illegal online gambling, with plans to share data with Meta, TikTok, and search engines for platform takedowns. Strategies draw on four pillars that stress cross-sector cooperation. Questions persist over Meta’s reliability after its Paf pilot and a Dutch court summons by VNLOK.
SCCG Take — Multi-party coordination is essential, yet dependence on platforms with uneven enforcement records introduces clear operational risk. Regulators must secure binding commitments to avoid strategies that look collaborative on paper but deliver limited results.
Thailand’s Ministry of Digital Economy is coordinating with public health organizations, multiple government agencies, and technology platforms to address illegal online gambling. The effort centers on joint strategies with four key pillars, one of which includes direct work with social media platforms. Public channels will allow reporting of illegal activity, while improved cooperation is planned with the Ministry of Education, the Ministry of Interior, and law enforcement to safeguard the online environment and advance gambling harm education.
Search engine platforms, most likely including Google, have been identified as potential partners. Working groups will collect and analyze online data before sharing it with platforms such as TikTok and Meta to support removal of illegal sites. The Ministry stated that solving these issues cannot fall to any single agency.
“Solving online gambling problems, including various illegal URLs, cannot be carried out by any [single] agency. But it requires cooperation from all sectors, especially the people, who are an important force in reporting information and clues,” the DE Ministry said. It added that the government will develop a surveillance system and coordinate with platforms and agencies to prevent and resolve problems quickly.
Meta’s potential involvement carries notable uncertainty. The company recently began a pilot partnership with Nordic operator Paf to counter black market activity. Jesper Eliasson, Chief Business Development Officer at Paf, said the platform owner has shown interest in understanding the illegal sector and will receive ongoing information from Paf to expand its database of operators and affiliates.
“I don’t know whether we will succeed, but we have taken the first steps. We are having good conversations together, and Meta does not want illegal operators on its platform. So we keep working on it and see how it goes,” Eliasson said. At the same time, Meta has been summoned to court by Dutch trade body VNLOK, which alleges the company has failed to act on illegal operators using its platforms to reach consumers.
The source describes reliance on Meta as a 50/50 proposition given this recent record. Its broader role in the global effort against illegal gambling is not to be overstated, according to SBC News.
Thailand’s approach correctly identifies that enforcement requires input from multiple parties rather than isolated government action. The emphasis on data sharing and public reporting channels aligns with the practical limits any single ministry faces in monitoring online spaces. Yet the documented inconsistencies in Meta’s enforcement, illustrated by both the Paf pilot and the Dutch legal action, underscore the execution risks when regulatory strategies depend on voluntary Big Tech cooperation. Operators and regulators in similar markets will need to track whether these partnerships produce measurable takedown improvements or repeat the compliance shortfalls already evident elsewhere.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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