DATA.BET Signs SportsDay Deal to Supply Full iFrame Solution Across African Markets
DATA.BET partners with SportsDay on a full sportsbook iFrame including MTS, delivering data across over 100 disciplines and 100,000 events monthly. This forms part of an active 2026 that has already seen an esports tie-up with Hollywood Bets and entry into prediction markets. The move strengthens DATA.BET’s African presence.
SCCG Take — African operators gain immediate access to broad content and managed risk tools. For DATA.BET, the deal extends a year of geographic and vertical expansion that targets both established and emerging betting formats.
DATA.BET has signed a partnership with the Africa-focused operator SportsDay. SportsDay will utilise the supplier’s full sportsbook iFrame solution, which incorporates Managed Trading Services providing 24/7 odds, risk management and a Single Page Application.
Coverage includes odds and data from traditional sports, esports and virtual sports across over 100 disciplines, over 3,000 betting markets and 100,000 events per month. The package features a bet builder and widgets such as pitch trackers, scoreboards and sports visuals. These rest on DATA.BET’s collaboration with sportech and sports data firm Genius Sports.
Executive Commentary on the Partnership
Ajimuda Timilehin, Head of Marketing at SportsDay and Halla Gaming, said: “DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users.” Otto Bonning, Head of Sales at DATA.BET, said: “Working with SportsDay reflects our approach to expand our offering in the African market. We’re very excited about this opportunity which includes our full solution from trading to the user-facing experience.”
The partnership creates opportunities for SportsDey and its growing community of sports fans.
DATA.BET’s Expansion Trajectory Entering Q4 2026
The SportsDay agreement comes as DATA.BET enters the fourth quarter of a highly active 2026. The supplier supported South Africa’s Hollywood Bets with its esports betting launch earlier in the year. It has also entered the prediction markets vertical after noting growing B2B opportunities in a segment experiencing global expansion through names like Kalshi and Polymarket.
As reported by SBC News, these developments illustrate a clear focus on both geographic expansion in Africa and product diversification. The integrated nature of the solution enables operators to deploy extensive content and professional risk management rapidly. How such partnerships influence competitive dynamics across the continent’s regulated markets will be a point to monitor in 2027.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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