Bloomberry Resorts Corp Launches OnlyFun.PH to Tap Filipino Demand for Social Interactive Digital Content

Bloomberry Resorts Corp has launched OnlyFun.PH as part of its effort to grow its digital gaming business in the Philippines. The platform is positioned as the country’s first regulated live interactive entertainment platform that combines gaming, livestreaming, and creator-led content. It forms an extension of the company’s FUNaloMAX digital portfolio and targets consumer shifts toward mobile entertainment, livestreaming, and real-time interaction.

Bloomberry operates Solaire Resort in Manila’s Entertainment City and Solaire Resort Quezon City on the outskirts of Metro Manila. The company officially launched FUNaloMAX in July this year after rebranding its earlier megaFUNalo! platform, which debuted in June 2025. FUNaloMAX focuses on the mainstream premium market and sits alongside Solaire Online, which serves higher-end players with casino games linked to land-based operations.

OnlyFun.PH integrates online gaming with live shows hosted by digital personalities and streamers. The service complements FUNaloMAX by reaching users who seek more social and interactive forms of digital entertainment.

Complement to Core Online Operations

OnlyFun.PH is licensed and regulated by the Philippine Amusement and Gaming Corp (Pagcor). The platform includes know-your-customer identity verification, data security measures, and built-in player controls intended to provide a safe and secure user environment. According to reporting by GGRAsia, Bloomberry stated that the platform upholds strict responsible gaming standards while delivering a locally tailored format.

Kelvin Kuan, vice president and head of online gaming at Bloomberry, said: “As digital entertainment continues to reshape how Filipinos consume content, the launch of OnlyFun.PH reflects our mission to meet the demand of modern consumers for interactive, creator-driven media.” Kuan added: “By combining regulated gaming with live digital entertainment, we are delivering a fresh, locally tailored format that sets a new benchmark for online entertainment in the Philippines while upholding strict responsible gaming standards.”

Path Ahead for Digital Expansion

Bloomberry plans to gradually expand OnlyFun.PH by introducing additional interactive features and establishing partnerships with more hosts, content creators, and streamers. This rollout follows the structured build-out of the company’s online offerings, which now address distinct segments from premium mainstream users to those seeking social livestream integration. Operators in regulated Asian markets will track whether such hybrid formats sustain user engagement while preserving compliance controls.

Reporting: GGRAsia

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