Bloomberry Launches OnlyFun.PH as Philippines First Regulated Interactive Gaming and Livestreaming Platform
Bloomberry Resorts Corp launched OnlyFun.PH, the Philippines’ first regulated platform merging online gaming with livestreaming and creator content under PAGCOR oversight. The service integrates with FUNaloMAX, uses KYC and security controls, and will expand via new interactive features and streamer partnerships. It directly supports the operator’s goal of **20%** online contribution to group GGR by end-2027.
SCCG Take — This launch illustrates how Philippine casino operators are using regulated social formats to widen digital reach and meet explicit online GGR targets while preserving compliance controls.
Bloomberry Resorts Corp has launched OnlyFun.PH, the Philippines’ first regulated live interactive entertainment platform combining gaming, livestreaming and creator-led content. The platform forms part of the operator’s FUNaloMAX offering and targets growing consumer demand for mobile entertainment and real-time interaction.
OnlyFun.PH enables users to engage with digital personalities and streamers while accessing gaming features within the same interface. It complements FUNaloMAX by addressing consumers who seek a more social form of digital entertainment. The service operates under the license and regulation of PAGCOR and incorporates KYC identity verification, data security measures and built-in player controls.
Live Interaction Model and Content Expansion Plans
Kelvin Kuan, Vice President, Head of Online Gaming at Bloomberry Resorts Corp, said: “As digital entertainment continues to reshape how Filipinos consume content, the launch of OnlyFun.PH reflects our mission to meet the demand of modern consumers for interactive, creator-driven media.” Kuan added: “By combining regulated gaming with live digital entertainment, we are delivering a fresh, locally tailored format that sets a new benchmark for online entertainment in the Philippines while upholding strict responsible gaming standards.”
Bloomberry will expand OnlyFun.PH through additional original interactive programs, features and partnerships with hosts, content creators and streamers. The platform joins the operator’s two core online offerings: FUNaloMAX for the mass market segment and Solaire Online for premium guests.
Alignment with 2027 Online Revenue Target
Greg Hawkins, President and COO, recently told Inside Asian Gaming that Bloomberry wants its online platforms to contribute 20% of group-wide gross gaming revenue by the end of 2027. The launch of OnlyFun.PH supplies one mechanism to advance that stated objective by broadening the appeal of regulated digital offerings.
Operators in this jurisdiction now hold concrete examples of how licensed land-based casino groups are layering social livestreaming onto existing iGaming infrastructure without departing from PAGCOR compliance requirements.
Reporting: Inside Asian Gaming
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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