Treasure Island Las Vegas Expands OPTX Deployment to Player Development, Marketing and Table Games

Treasure Island Las Vegas has expanded its partnership with OPTX. The AI-powered casino operations platform now covers player development, marketing and events, and table games. The move follows the initial May selection of OPTX Slots and Slots AI.

The broader deployment creates a unified view of player behavior and real-time decision-making. It moves teams beyond reporting toward proactive actions based on connected data.

Pascal Tang, president of slot operations and loyalty marketing at Treasure Island Las Vegas, said: “We initially partnered with OPTX around our slot operation, and it quickly became clear there was an opportunity to extend that value more broadly across the property. Expanding the partnership gives our teams a more connected view of the business and better access to the information they need to make decisions and engage our guests. We’re excited to continue building on the foundation we established earlier this year.”

The expansion occurred less than four months after the first agreement. It brings artificial intelligence capabilities into additional core disciplines at the property.

Brooke Fiumara, OPTX co-CEO, said: “Treasure Island’s expansion is a powerful example of how quickly a focused technology partnership can grow when operators see value. What began with slots and slots AI in May has expanded across several of the casino’s core operating areas in less than four months. We’re incredibly proud of the trust Treasure Island has placed in OPTX and excited to support their teams as they bring more intelligence and connectivity across the operation.”

According to reporting by CDC Gaming, the development demonstrates the value of a platform approach. Operators can start with one specific need and expand into a broader ecosystem as strategy evolves.

Rapid Scale from Slot Operations

Treasure Island first applied the platform to slot analytics for faster floor decisions. Success in that area produced clear opportunities to connect data across player development, marketing and table games. The result links more teams to unified information without separate systems.

Platform Approach in Casino Technology

The case shows how a targeted implementation can evolve into wider operational use in under four months. For OPTX this reinforces modular design that grows with operator requirements. Existing licensees gain connected visibility while new data flows improve productivity and reinvestment choices.

Reporting: CDC Gaming

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.