Oddin.gg Launches eHockey Product to Support Continuous NHL Betting Ahead of New Season
Oddin.gg launched eHockey with 1,600 monthly studio matches for 24/7 NHL-style betting independent of league schedules. It targets off-peak engagement shortfalls and extends the same model to NFL and NBA formats. The firm cited 16-fold eTouchdown handle growth as validation for year-round demand.
SCCG Take — Operators can use studio products like eHockey to maintain betting volumes on low-event days. The documented pre-season handle surge shows this approach directly addresses engagement gaps left by seasonal leagues.
Czech betting content firm Oddin.gg has launched eHockey, a round-the-clock head-to-head ice hockey product with 1,600 studio-produced matches per month. The Prague-based company timed the release for the start of the National Hockey League season. Matches are kept short and frequent, played by real participants in a studio, with betting handled through the firm’s in-house trading and risk management team.
The same studio-driven format is set for eFootball tied to the NFL and eBasketball tied to the NBA. The eHockey schedule operates independently of any league calendar. This delivers NHL-style betting to users outside the league’s primary time zones.
Off-Peak Content Strategy and Global Reach
“Every one of these titles adds a few thousand matches a month, and that is the point,” said Marek Suchar, Co-Founder and Managing Director of Oddin.gg. “Operators aren’t short of content on a Champions League night. They’re short of it on a Monday afternoon, and that’s where a sportsbook’s engagement numbers are decided. We’re building a catalog that makes those hours worth opening the app for, wherever the operator is.”
Esports betting remains Oddin.gg’s primary business. The company recently issued the second edition of its Esports Betting Review, which tracks activity in Counter Strike 2, Dota 2, and League of Legends. The firm is also extending studio formats to traditional sports categories including American football and basketball.
“Between April and August, eTouchdown handle grew 16-fold before a single regular-season snap,” said Pete Camden, Director of Fast Betting Content at Oddin.gg. “That showed us football demand doesn’t switch off in February. eHockey applies the same logic to hockey: a format nobody needs explained to them, available around the clock.”
Demand Signals for Year-Round Studio Products
The 16-fold pre-season growth in the eTouchdown product points to sustained interest that does not end with regular seasons. As reported by SBC News, Oddin.gg is applying that pattern to hockey through always-available studio content. Sportsbooks face clear gaps on non-event days; this type of product supplies betting volume precisely when live fixtures are scarce. Integration of these offerings could stabilize engagement metrics outside peak windows without reliance on league calendars.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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