Mindway AI CEO Reports Rising U.S. Operator Demand for GameScanner Platform
Mindway AI CEO Rasmus Kjaergaard noted packed G2E meetings with U.S. operators interested in GameScanner. The platform uses psychologist-trained machine learning to profile full gambling behaviors including loss chasing and odd-hour play. It supports early intervention across fewer than 17 million users in key markets.
SCCG Take — Operators gain from data-driven early intervention that raises lifetime value and reduces self-exclusion risks while addressing regulatory gaps in the young U.S. market.
Rasmus Kjaergaard, CEO of Mindway AI, reported a significant increase in meetings with American gaming companies at this year’s Global Gaming Expo. A year and a half ago he had noted frustration with the pace of progress in the United States. The American online market is still young, less than 10 years old, and key regulations around monitoring gambling behavior have not fully taken hold.
Kjaergaard told CDC Gaming that operators now show clear interest in how Mindway AI can support their responsible gaming efforts. The company introduced its GameScanner platform at the event. This tool trains machine-learning algorithms with psychologists to generate detailed individual player profiles.
Core Technology and Profiling Approach
GameScanner analyzes the full scope of gambling behavior rather than isolated metrics such as money spent. It incorporates factors including chasing losses and gambling at odd hours. The combination of artificial intelligence and psychologist input forms what Kjaergaard called the secret sauce that enables the system to operate as a virtual psychologist.
Operators must inform players that evaluations are occurring. This step addresses privacy considerations. The alternative of unmonitored risky behavior presents greater concerns for both players and operators.
Retention Gains and Risk Reduction
Early intervention through GameScanner allows specific, individualized responses. These include targeted written outreach and, in regulated markets, direct contact with high-risk customers. Kjaergaard directly challenged the assumption that responsible gaming tools reduce player bases.
He stated that timely management prevents self-exclusion and raises lifetime value on the customer database on average. This makes the database more sustainable and improves utilization of acquisition budgets. The platform currently supports fewer than 17 million players in Europe, the United States and Canada while also limiting publicity risks from severe cases.
Reporting: CDC Gaming
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →