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Marina Bay Sands Reports Near-Full Hotel Occupancy and Sold-Out Ferrari Package for Singapore Grand Prix

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Marina Bay Sands Reports Near-Full Hotel Occupancy and Sold-Out Ferrari Package for Singapore Grand Prix
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Marina Bay Sands reports near-full hotel occupancy and a sold-out SGD100,000 Scuderia Ferrari HP package for the October 9-11 Singapore Grand Prix. The event ranks among the resort’s peak periods for hospitality demand. Partnerships like this drive premium experiential revenue at integrated casino properties.

SCCG Take — Strong uptake shows sports-luxury tie-ins can lift occupancy and package sales during tentpole events. Operators gain from aligning non-gaming assets with such collaborations to diversify returns.

Marina Bay Sands is operating its hotel at near-full occupancy during Singapore’s Formula 1 race weekend. A SGD100,000 (US$78,185) hospitality package tied to its Scuderia Ferrari HP partnership has sold out.

The property holds approximately 1,850 hotel rooms and suites. It is operated by Marina Bay Sands Pte Ltd, a unit of Las Vegas Sands Corp. The Singapore Grand Prix runs from October 9 to 11 at the Marina Bay Street Circuit. Reporting by GGRAsia details the performance.

Race Weekend Demand Fuels Occupancy and Package Uptake

“The Formula 1 season remains one of the most anticipated periods of the year for Marina Bay Sands, drawing guests who want to experience the excitement of race week both on and off the track,” a spokesperson for the Singapore casino resort told GGRAsia.

“Our hotel is currently operating at near-full occupancy and interest in our race-season experiences has also been strong, with the Scuderia Ferrari HP All-Access Package now sold out,” the person added.

The sold-out package for two guests covers a five-night stay in a one-bedroom Paiza Grand Suite, three-day VIP access to the Formula 1 Paddock Club, a private Scuderia Ferrari HP event, dining and nightlife experiences, limousine transfers and SGD2,000 in resort credit.

Extended Partnership Powers Ferrari-Themed Programming

Marina Bay Sands extended its partnership with Formula 1 team Scuderia Ferrari HP in August. The agreement, which began in 2023, encompasses multiple Formula 1-related activities at the complex.

The first Ferrari Lifestyle boutique in Asia operates at The Shoppes at Marina Bay Sands until October 25. A Ferrari SF21 show car remains on display until October 12. The resort’s three hotel towers and the ArtScience Museum receive Ferrari red illumination each evening.

The spokesperson said this year’s programme was intended to tap into what the company sees as a “growing intersection of sport, culture and luxury lifestyle”.

Reporting: GGRAsia

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.

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