Allwyn Names Fredrik Ögren Group Chief Technology Officer

Allwyn has appointed Fredrik Ögren as Group Chief Technology Officer. Ögren joins from Betsson Group, where he served as CTO for five years. The Swedish operator maintains a footprint across European, African and South American betting markets.

Ögren replaces Brett Cross, who held the position on an interim basis. Cross will continue as Deputy Group CTO and CTO of Global Lottery.

Kresimir Spajic, Chief Executive Officer of Allwyn Digital, said: “We’re delighted to welcome Fredrik to Allwyn. He brings deep industry experience, strong technical expertise and a proven track record of leading technology transformation across global organisations. His appointment is an important step in building a more scalable technology platform across the Group, helping us deliver even better experiences for our customers and partners. I’d also like to thank Brett Cross for his leadership as interim Group CTO and congratulate him on his new role as CTO of Global Lottery. Together, Fredrik and Brett form a strong technology leadership team for the next phase of Allwyn’s growth.”

Allwyn Digital oversees technological and digital transformation projects. More than 51% of UK National Lottery ticket sales are now conducted digitally.

Ögren will work across Allwyn’s lottery operations in the UK, Greece and the Italian consortium. The company also holds stakes in Kaizen Gaming, owner of Betano, following last year’s merger with Greek betting firm OPAP. It entered US daily fantasy sports through the acquisition of PrizePicks.

Ögren said: “I am thrilled to be joining Allwyn at such an exciting stage in its growth journey.”

Technology Platform Objectives

The appointment centers on building a scalable technology platform. Ögren’s mandate draws on his Betsson experience to advance digital initiatives in a business where retail lottery remains central. Lottery Daily reported the hire as Allwyn presses ahead with digitisation.

Leadership Alignment for Growth

The pairing of Ögren with Cross in defined technology roles establishes a clear leadership structure. This setup positions the operator to address rising digital channel demands without disrupting ongoing lottery and betting operations. Regulators and investors will track execution across the multi-jurisdictional portfolio.

Reporting: Lottery Daily

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