Massachusetts Launches Evive App as Entry Point for Problem Gambling Recovery

The Massachusetts Department of Public Health has launched Evive, a mobile app designed to give people struggling with gambling an initial point of contact for support. Officials positioned the tool for bettors at a moment when activity has shifted from casino floors to personal cellphones.

Ten Years of Development Informing the App

Evive is “designed for people who may not yet feel ready for clinical services but are seeking a safe, supportive way to start making changes.” The app provides daily check-ins, progress tracking, evidence-based lessons, and peer support features.

Victor Ortiz, director of the Office of Problem Gambling Services, said: “Recovery is not one decision. It is a series of moments when someone needs a door and finds one open.” He noted that 10 years of listening to people with lived experience shaped the response. Ortiz added: “What we’re offering now is a direct response to what they’ve asked for. It doesn’t replace the helpline — it extends it, so people feel supported whenever they need us.”

Launch Timing Tied to Recovery Month and Football Season

Massachusetts launched legal casino gambling in 2015. Fantasy sports, sports betting, prediction markets, and online Lottery sales have since moved much problem gambling behavior onto personal devices that allow 24/7 wagering.

The DPH selected the end of September for the rollout because the month marked National Recovery Month. It also coincides with the start of football season, described as “a stretch of months that represents a significant increase in gambling engagement.” The Massachusetts Problem Gambling Helpline remains available at 800-327-5050 in English, Spanish, and other languages. Evive is currently English-only.

As reported by Yogonet International, the app supplies another pathway into recovery that meets people where they are.

Reporting: Yogonet International

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