FairPlay Sports Media Appoints Hannah Buitekant as Chief Growth Officer

FairPlay Sports Media has appointed Hannah Buitekant as Chief Growth Officer. The former dmg media executive will lead the sports media and BetTech group’s next phase of expansion with media partners and iGaming operators.

Buitekant brings close to 20 years of experience as a founder and leader. She has built digital businesses, overseen commercial transformation and developed strategic partnerships across the media and technology sectors.

She spent 12 years at multi-channel publisher dmg media. That publisher engages one in five UK adults each day through brands including the Daily Mail, Metro, i Paper and New Scientist. Her most recent role was Chief Commercial Digital and Strategy Officer.

Growth Mandate for Media and iGaming

Buitekant will lead execution of the group’s growth strategy for media partners and iGaming operators. The remit includes building go-to-market functions, customer success, account management and product sales capabilities to enter new markets, territories and sports verticals while growing existing revenues through the group’s data and technology.

The appointment aligns with FairPlay Sports Media’s positioning of its data platform and products in international markets. The group traces its legacy to oddschecker, founded in 1999, and operates at the intersection of sports audiences, publishers and betting operators.

Scale of Proprietary Platform

The company’s infrastructure processes more than one billion odds on peak days and covers over 30,000 sporting events annually. Its brand portfolio includes oddschecker, WhoScored, SuperScommesse and Confido Network.

According to iGaming Future, Hannah Buitekant said: “What really drew me in is that FairPlay Sports Media has advanced technology and AI solutions that redefine how value flows between consumers, media and operators. These solutions aren’t just transactional, they are built to keep consumers coming back, which is what drives stronger, more durable outcomes for our partners and iGaming operators.”

She added: “My priority is converting FPSM’s platform and product investment into the engine that generates high-value consumer relationships, and I’m looking forward to working with the team and our partners and customers to realise the full potential of this AI-powered technology.”

Stuart Simms, Group CEO at FairPlay Sports Media, commented: “Hannah is a fantastic addition to our executive team at FairPlay Sports Media. Her track record speaks for itself; she has performed in evolving markets, overcoming sector challenges to deliver consistent growth with an acute eye on finding new engagement and partnership opportunities.”

Simms added: “As we continue to scale our AI-powered platforms and products globally, Hannah’s commercial expertise and experience working in multi-brand, audience-centric companies will be invaluable in accelerating our next growth phase.”

FairPlay Sports Media is a Bruin Capital company headquartered in London with operations across North America and Europe and a workforce of more than 200 employees.

Reporting: iGaming Future

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