Entain Voices Disappointment Over SIS Commercial Deal with Unlicensed UK Operator Santeda

Entain has voiced serious concerns after reports that racing live feed supplier SIS entered a commercial agreement with Santeda, an operator not licensed in the UK. Documents obtained through a data leak from the Curaçao gambling authority show the deal began in 2022 and may have continued into the current year.

Entain holds a 23.4% stake in SIS. Other shareholders include evoke at 19.5% and Betfred and The Tote at 13.5% collectively. These same operators are also SIS clients. The supplier maintains independence in its governance affairs, including media rights deals. As reported by SBC News, neither Betfred nor Entain knew of the arrangement with Santeda.

Entain Raises Matter with SIS Board

Entain described itself as “surprised and disappointed” by the reports and has taken the issue directly to the SIS Board. The operator stated: “Entain, as a minority shareholder and to ensure compliance with competition law, is not a party to the commercial or customer arrangements SIS decides to strike. Now that this relationship has come to light, we take it very seriously and have raised our concerns to SIS.”

“Entain’s position on illegal gambling is clear and unchanged: we support robust enforcement against unlicensed operators.” This stance aligns with Entain’s historic approach, which has seen the operator appeal directly to UK regulators and football governing bodies on the prominence of unlicensed platforms in its home market.

SBC News has reached out to SIS, evoke, and The Tote for comment.

Reporting: SBC News

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