Winvia Agrees to Acquire Giveaway Guys and Win Life Assets in Deal Valued at Up to £19.1 Million

Winvia Entertainment has agreed to acquire the trade and key assets of The Online Giveaway Guys, trading as The Giveaway Guys, and Win Life Competitions. The transaction values the combined businesses at up to £19.1 million ($25.35 million), based on an adjusted EBITDA multiple that includes deferred and contingent payments. The asset purchase agreement was signed on Monday. Completion is expected by the end of October 2026, subject to transfer of key supplier agreements. Winvia will not assume liabilities, cash balances or trade receivables.

Deal Structure

The headline terms feature an immediate cash payment of £15.47 million at completion and deferred consideration of £3.63 million payable one year after completion. An earn-out payment will equal 2.1x the achieved adjusted EBITDA for the 12 months ending on the second anniversary of completion, less the deferred consideration. The financial basis relies on an agreed adjusted EBITDA of £4.25 million for the 12 months ending 30 June 2026, with gross revenue reported at £30.3 million during that period. Winvia intends to fund the acquisition from existing cash resources. The company expects the deal to be earnings enhancing in the first full financial year post-completion.

Strategic Positioning in a Consolidating Market

Mihai Manoila, Winvia’s chief executive officer, said: “This acquisition represents another significant step in delivering our strategy to build a leading position in the UK prize draw market. TOGG and Win Life are high-quality brands with strong customer engagement, attractive economics and significant growth potential.” Manoila added that the deal offers opportunity to leverage Winvia’s proprietary technology platform, operational expertise and product innovation to enhance performance.

The Giveaway Guys launched in 2020. Win Life specialises in campervan prizes and carries a base of recurring revenue. Plans include integrating the brands onto Winvia’s platform, automating processes and developing subscription-style offerings. This follows Winvia’s earlier acquisitions of BOTB for £45.3 million in 2023, Click Competitions for £16.4 million in 2025 and Rev Comps for £11.8 million in 2026. Sector M&A spending surpassed £220 million as of August this year. In H1 2026, Winvia’s prize-draw segment posted gross revenue growth of more than 15% to over £41 million, while group net revenue rose 43% to £109.7 million and adjusted EBITDA reached £17.2 million.

The acquisition advances consolidation in a fragmented UK prize draw market. Operators that combine scale with technology integration stand to capture recurring revenue streams and accelerate earnings. Further M&A activity is likely as listed participants pursue similar opportunities.

Reporting: iGaming Business (iGB)

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