PartnerMatrix Named Affiliate Technology of the Year at SBC Affiliate Leaders Awards 2026
PartnerMatrix received the Affiliate Technology of the Year award at the 2026 SBC Affiliate Leaders Awards. The win recognizes its shift from affiliate software to a complete ecosystem shaped by operator feedback across growth stages. The integrated suite includes tracking, intelligence, agent, and management services.
SCCG Take — The award highlights demand for modular affiliate platforms that scale with operator businesses. It positions integrated ecosystems as a key factor in channel performance and supplier selection.
PartnerMatrix has received the Affiliate Technology of the Year title at the Affiliate Leaders Awards 2026. The recognition was announced at SBC’s Affiliate Leaders Summit. Selection occurred via public vote combined with review by an independent judging panel.
The award centers on the company’s creation of a complete affiliate ecosystem built around operator needs. Operators gain the ability to implement fitting solutions immediately and incorporate additional features as they scale, independent of their chosen iGaming platform.
According to iGaming Future, this progression resulted from attention to operators across varying growth levels. Requirements ranged from immediate dependable tracking to brand performance insights on affiliate sites, offline agent support, and outsourced affiliate program operation.
Vahe Khalatyan, CEO of PartnerMatrix, said: “This award means a lot to our team, especially in this category, because it reflects the journey PartnerMatrix has taken from affiliate software to a complete affiliate ecosystem. Having the affiliate community recognise that evolution makes it even more meaningful. We judge our work by our partners’ success, and this recognition belongs to our people and to every operator who has trusted us with their affiliate channel.”
Evolution Into a Full Ecosystem
PartnerMatrix responded by assembling the Complete Affiliate Ecosystem. It comprises Management and Tracking Software together with the Intelligence Tool, Agent System, and Affiliate Management Service.
The Intelligence Tool reveals how an operator’s brand fares on affiliate pages versus competitors. The Affiliate Management Service supplies a specialist team to handle the program, freeing operator personnel for alternative assignments. Each element receives continuous refinement for its core function, with emphasis on combined effectiveness.
What the Award Confirms
The SBC recognition validates the ecosystem strategy. It confirms that the affiliate community values the shift toward comprehensive, adaptable solutions. Operators benefit when technology providers calibrate offerings to real-world channel management challenges at every business stage.
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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