Alea Spotlights Data-Driven Sweepstakes Analysis and Sportsbook Launch at SBC Summit Lisbon

Alea is engaging operators, studios and partners from Booth B213 on the opening day of SBC Summit Lisbon. The supplier is showcasing its aggregation platform along with the Alea Jackpot, Alea Pay and its newly introduced sportsbook offering powered by FIRST.bet.

Founder Alexandre Tomic and CEO Jordi Sendra are scheduled for four sessions across 30 September and 1 October. Additional attendees include CFO Juan Carlos Rovira, Head of Payments Karolis Dula, Head of PR & Communications Märit von Stedingk and representatives from account management, partnerships, marketing and business development, according to iGaming Future.

Sessions Focus on Sweepstakes Data and Regional Markets

On 30 September at 11:40 AM, Tomic delivers a solo presentation titled “Beyond the Hype: What the Data Really Says About Sweepstakes” on the Global & Emerging Markets Stage – Western Europe, Stage 2. That same day at 2:00 PM, Tomic and Sendra jointly present a press conference on “The Sweepstakes Phenomenon: The Data Reshaping Online Casino.”

The following day, 1 October, Tomic joins a panel at 11:00 AM titled “Copycat Culture: Branding Beyond Visual Identity” on the Tech Stage. Sendra participates at 12:00 PM in “Brazil Unfiltered: What Leaders Actually Think” on the Global & Emerging Markets Stage – Latin America, Stage 2. These appearances concentrate on evidence-based discussion rather than speculation.

Awards Shortlist and Booth Activation Details

The summit closes with the SBC Awards on the evening of 1 October. Alea is shortlisted for Aggregator of the Year and Employer of the Year (Supplier). The nominations follow Tomic’s Leader of the Year award received in Malta earlier this year.

The Luck Decoded activation at the booth has distributed prizes including an iPhone 18 Pro and AirPods, with further draws scheduled for 4:00 PM on both event days. Attendees can access a hyperbaric chamber and oxygen bar throughout for breaks between sessions and meetings. These elements keep the supplier visible across both conference and exhibition floors.

The coordinated effort reflects a deliberate focus on product visibility, executive thought leadership and team presence at a key European gathering. Operators evaluating aggregation or sportsbook vendors now have direct access to Alea’s leadership and demonstrations on site.

Reporting: iGaming Future

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