Alea Deploys Leadership and Product Suite at SBC Summit Lisbon

Alea is meeting operators, studios and partners at Booth B213 during SBC Summit Lisbon while placing its founder and chief executive on the conference programme. The supplier is presenting its aggregation platform, the Alea Jackpot, Alea Pay and its newly introduced sportsbook powered by FIRST.bet, according to Focus Gaming News.

The presence runs alongside four scheduled sessions on September 30 and October 1. Founder Alexandre Tomic and CEO Jordi Sendra are the named speakers.

Session Schedule

On September 30, Tomic delivers a solo presentation at 11:40 AM titled “Beyond the Hype: What the Data Really Says About Sweepstakes” on the Global & Emerging Markets Stage – Western Europe, Stage 2. At 2:00 PM the pair jointly present “The Sweepstakes Phenomenon: The Data Reshaping Online Casino.”

On October 1, Tomic joins an 11:00 AM panel on “Copycat Culture: Branding Beyond Visual Identity” at the Tech Stage. Sendra appears at 12:00 PM on “Brazil Unfiltered: What Leaders Actually Think” on the Global & Emerging Markets Stage – Latin America, Stage 2.

Awards Shortlist and Booth Activation

The summit ends with the SBC Awards on the evening of October 1. Alea is shortlisted for Aggregator of the Year and Employer of the Year (Supplier). The nominations follow Tomic’s Leader of the Year award received in Malta earlier this year.

At the booth the Luck Decoded activation has already distributed an iPhone 18 Pro, AirPods and additional prizes, with further draws scheduled for 4:00 PM on both days. Attendees may also use the hyperbaric chamber and oxygen bar. The delegation includes CFO Juan Carlos Rovira, Head of Payments Karolis Dula, head of PR & Communications Märit von Stedingk and specialists in account management, partnerships, marketing and business development.

Reporting: Focus Gaming News

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