The Parisian Macao Opens 10 Years Ago with Mass Market Focus and New Table Allocation

Ten years have passed since Sands China opened The Parisian Macao. The property launched on 13 September 2016 as the company’s second themed resort on the Cotai Strip after The Venetian Macao. It arrived at a cost of US$2.9 billion during President Xi Jinping’s anti-corruption campaign, which had ended years of VIP-led growth and established mass market offerings as the prevailing model.

The Parisian delivered French-themed architecture at scale. Features include a 30-meter tall Arc de Triomphe replica, a Palais Garnier-inspired façade, and a main lobby rotunda modeled on the Fontaine des Mers. Its signature element remains the half-scale Eiffel Tower replica. The structure stands 162 meters tall across 28 storeys, incorporates more than 2,800 metric tons of steel, deploys 6,600 LED bulbs, and maintains observation decks on the 7th and 37th floors.

Opening Configuration and Table Grants

The resort opened with 310 tables on its mass gaming floor against around 100 premium tables, fewer than half of which served junket operators. Sheldon Adelson said on opening day: “Venetian and Parisian will be a dynamic force that will bring more people to Macau.” He added: “We’ve always built for the mass. We didn’t start in the VIP market. The mass market will always be there.”

Grant Govertsen of Union Gaming stated in 2016 that the property targeted the right segments at the right time and exceeded expectations with its grandeur and European highlights. Regulators granted 100 new tables on opening day. Another 25 tables followed on 1 January 2017 and 25 more the next year. These additions occurred under a citywide cap that restricted annual growth in table supply to 3%. The same allocation of 100 new tables went to Wynn Palace, which had opened weeks earlier. JP Morgan observed that timing and the operating environment appeared to drive decisions more than non-gaming ratios, a pattern that reduced uncertainty for MGM and SJM projects then under development.

Subsequent Performance

By 2019 the property produced revenue of US$1.65 billion and Adjusted EBITDA of US$544 million at a 33% margin. Results for 2025 show revenue of US$1.11 billion and Adjusted EBITDA of US$248 million. The resort added 3,000 hotel rooms to Sands China’s Cotai footprint, later reduced to 2,541 through suite conversions. According to reporting by Inside Asian Gaming, management has indicated that The Parisian will receive upgrade investment after ongoing works at The Londoner Macao and The Venetian Macao.

Reporting: Inside Asian Gaming

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