Registration Opens for ICE Barcelona 2027 with Expanded Technology Hall Planned
Registration for ICE Barcelona 2027 is open for the January 18-20 event at Fira Barcelona. A new 17,000 sqm Hall 7 will target AI, fintech, compliance, and data solutions. The 2026 World Gaming Week drew a record 62,988 attendees from 162 nations, up 5%.
SCCG Take — The expanded tech focus positions ICE as a direct venue for operators to evaluate compliance tools and engagement tech that address immediate regulatory and competitive pressures.
Registration for ICE Barcelona 2027 has gone live at icegaming.com. The event is set for 18-20 January at Fira Barcelona Gran Via and will bring together land-based, digital, lottery, sports betting, casino, esports, and payments sectors in one location.
Full Value Chain and Technology Intersection
WorldGaming managing director Stuart Hunter said ICE Barcelona is the only event where the entire gaming value chain meets and where the industry maps out its direction of travel. Every ground-breaking product, innovation, piece of gaming tech, and solution is showcased at ICE, enabling attendees to solve real problems and stay ahead in a fiercely competitive industry.
The ‘Welcome to the PlayVolution’ campaign celebrates how the industry embraces the technology revolution to connect with players and support social responsibility efforts. Hunter confirmed that ICE Barcelona is at the intersection of gaming and technology. Organizers will open a 17,000 square metre Hall 7 as the industry-wide home for technology, data, and fintech communities. The hall will focus on enterprise technology, AI, payments, compliance, cybersecurity, cloud infrastructure, data, and real-time customer engagement. The program moves beyond traditional panels with live demonstrations, real-world case studies, interactive sessions, and practical discussions.
Record Attendance from 2026 Edition
The 2026 edition of World Gaming Week drew a record 62,988 industry professionals from 162 nations, a 5% increase on the 59,939 who attended in 2025. This comprised 51,996 visitors to ICE, up 4%, and 10,992 for iGB Affiliate, up 11%. Total visitation hit 120,439 visitor days, up 9% year-on-year. Spain led participating countries with 10,209 nationals, followed by the United Kingdom (5,999), Malta (3,187), Cyprus (2,628), and Ukraine (2,512).
As reported by iGaming Future, the show has cemented its reputation as the place where products and technology launch and where the global industry conducts business.
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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