Pronet Gaming CEO Highlights Operator Feedback and Applied AI in Platform Strategy

Pronet Gaming is prioritising direct operator meetings over booth presence at SBC Lisbon as it supports Asian operators expanding into Europe and Latin America.

In an exclusive interview with Focus Gaming News, Alex Leese outlined the provider’s integrated platform that combines sportsbook, casino, betting exchange and retail capabilities. Leese said innovation must solve a real commercial or operational problem for operators and improve the player experience.

Expansion Strategy Built on Localisation and Flexibility

Leese explained the company’s “from Asia to the world” approach helps operators enter new markets with technology, localisation and expertise. Operators require control over languages, currencies, payments, content, odds formats and player journeys to scale globally while retaining local relevance.

“Being in Lisbon is less about having a physical presence on the show floor and more about being present in the conversations that matter to our customers and partners,” Leese said. Such operator feedback shapes product priorities, localisation and partnerships. The company views events as extensions of year-round relationship building rather than standalone opportunities.

AI and Real-Time Data as Drivers of Responsive Platforms

Leese identified AI and real-time data as two of the biggest drivers but stressed the importance of their application. AI can help operators understand player behaviour, improve operational efficiency and make faster decisions. Real-time data matters in live betting where speed and accuracy affect both experience and commercial performance.

“AI and real-time data will be two of the biggest drivers, but I think the more important question is how they are applied,” Leese said. Platforms are shifting from infrastructure providers to intelligent, responsive partners that enable operators to act quickly on market changes.

The emphasis on practical, operator-led technology and face-to-face collaboration positions Pronet Gaming to address specific needs in complex, multi-channel markets.

Reporting: Focus Gaming News

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