1xBet Deploys Dual Booths and PSG Partnership at SBC Summit to Prioritize In-Person Industry Engagement

Global iGaming operators maintain physical exhibition strategies alongside digital operations. 1xBet will occupy two booths at SBC Summit, running September 29 to October 1 in Lisbon, according to Focus Gaming News. The event anticipates 35,000 industry professionals and around 800 exhibitors.

Market Intelligence and Regulatory Dialogue Drive Exhibition Value

Data platforms deliver transaction volumes and traffic metrics but omit contextual drivers behind regulatory shifts or regional player behaviour differences. SBC Summit assembles operators, regulators, suppliers and affiliates in one location, enabling direct exchanges that reports cannot replicate. Sessions such as the Regulatory Gaming Meet-Ups and the “The Africa Advantage: High Growth, Fast Regulation, Huge Potential” panel on the Global & Emerging Markets Stage illustrate this dynamic.

Simon Westbury, 1xBet Strategic Advisor, will participate in the Africa-focused discussion alongside experts examining mobile-first approaches, regulatory developments and payment solutions. The session offers 1xBet a platform to share international market experience while absorbing real-time perspectives from one of the sector’s fastest-evolving regions. This format compresses months of separate outreach into three concentrated days.

Partnership Activation and Network Expansion at Scale

Exhibitions also accelerate relationship development that underpins affiliate growth. 1xBet’s 1xPartners program already connects with over 500,000 partners worldwide, providing lifetime commissions of up to 50%, automatic weekly payouts, over 250 payment methods and dedicated account managers. The SBC Summit presence, including the B816 booth dedicated to the 1xBet and PSG collaboration, features themed decoration, co-branded merchandise, football activities and hostesses.

Mamadou Sakho, a PSG Legend, appears at the booth on September 30 for direct audience interaction. The brand further extends its reach as a partner of the SBC Leaders Dinner and the SBC Summit Opening Party. These elements convert digital reach into tangible trust and faster deal cycles that remote tools have yet to duplicate.

The source concludes that digital infrastructure supplies speed and scale yet leaves specific functions—nuanced listening, trust formation and trend observation—best addressed through in-person presence. For operators balancing both channels, targeted exhibition participation remains a calculated complement rather than a legacy cost.

Reporting: Focus Gaming News

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.