Gaming1 Acquires Pac-Man NV to Expand Online Casino Licence and Operations in Belgium
Gaming1 has purchased 100% of the shares in Pac-Man NV for an undisclosed amount following a partnership dating back to 2012. The acquisition will see Gaming1 gain Pac-Man NV’s licence and digital operations in Belgium. It operates 777, the fifth largest online casino brand in Belgium according to Blask, expects smooth and effective integration and does not see the transfer of any employees.
SCCG Take — Consolidation of Belgian digital assets allows Gaming1 to strengthen compliance-focused operations, but the undisclosed price and regulatory headwinds limit visibility on returns for similar deals.
Belgian betting and gaming firm Gaming1 has acquired 100% of the shares in Pac-Man NV, the holding company of Carousel Group. The deal, for an undisclosed amount, builds directly on a partnership between the Liège-based operator and Carousel Group that dates to 2012. Gaming1 will gain Pac-Man NV’s licence and digital operations, expanding its position in Belgium’s online casino market where it runs 777, the fifth largest brand by traffic according to the Blask Index.
The transaction does not transfer any employees between the companies. Gaming1 expects smooth and effective integration to begin immediately. Sylvain Boniver, Chief Operating Officer of Gaming1, said the acquisition will strengthen the firm’s digital presence and support ambitions for a safe, responsible and distinctive offering in the regulated Belgian market.
Integration Details and Dutch Market Ties
The acquisition severs Carousel Group’s connection to 711, the sixth largest online gaming operator in the Netherlands by traffic per the Blask Index. As reported by Casino Nieuws, 711 and Pac-Man NV are both owned by the De Backer family. The Dutch group is pursuing its own international expansion, with existing activity in Belgium and a growing presence in Malta. Gaming1’s move therefore consolidates control of the Belgian licence and digital assets while the seller redirects focus abroad.
Regulatory Timing and Operational Limits
The deal lands amid difficult regulatory adjustments in Belgium. While the source material does not detail specific new constraints, the timing underscores the need for operators to secure scale and compliance tools in a tightening environment. Boniver’s emphasis on responsible offerings aligns with that reality but does not eliminate the friction such adjustments can create for growth plans.
Operators and investors will watch whether this consolidation delivers measurable gains in market share or simply offsets rising regulatory overhead. The immediate integration without staff transfers reduces one layer of execution risk, yet sustained performance will depend on how Gaming1 navigates the prevailing Belgian rules.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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