ICONIC21 Broadens Portfolio with RNG, Slots and Personalised Virtual Formats While Targeting Regulated Jurisdictions

ICONIC21 is expanding beyond live casino into RNG content, slots and original formats such as HiLo and Keno. The company continues to centre live casino as its foundation while applying the same operator-led development model across its wider portfolio.

In an exclusive interview with Focus Gaming News, Gary Francis, director of business development at ICONIC21, said the company starts from operator needs rather than a fixed internal plan. “We don’t work from a fixed roadmap that gets handed down regardless of market conditions.” Francis explained that parallel development pipelines and modular frameworks allow rapid response to growth targets, product gaps or commercial challenges without compromising the core live service.

Standout Products and Positioning

Francis identified iDealer Boulevard Blackjack as the product he will discuss most at SBC Summit Lisbon. The title places an AI-powered dealer in a neon-lit city environment with palm-lined boulevards, luxury cars and urban nightlife. Appearance, voice, personality traits and communication style can be customised to create distinct identities for operators seeking differentiation.

He positioned iDealer as a third category between traditional RNG titles and live casino, explicitly not a replacement for human dealers. Additional titles slated for discussion include Mythic Link: Monkey King and the forthcoming Gravity Poker release. Virtual games have become one of ICONIC21’s strongest-performing categories, driven by demand for clean UI/UX, fast-paced play and straightforward mechanics.

Regulated Markets and Customisation Approach

Priority markets for the next 12 to 18 months are regulated jurisdictions offering long-term opportunities. In Canada, Ontario and Alberta stand out as near-term focuses. In Europe, Portugal and Italy are next, with additional licensing processes under way. The broader Americas, both North and South, warrant close monitoring as regulatory changes continue.

Francis stated: “Our focus remains firmly on regulated markets where we see long-term opportunities for operators and providers alike.” Dedicated studios remain central to the proposition, giving operators control over table types, game count and visual identity scaled to their tier and aligned with local regulatory requirements. Personalisation remains the consistent thread, enabling games to reinforce operator brand identity rather than appear as generic lobby content.

Reporting: Focus Gaming News

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