iGaming Ontario and Responsible Gambling Council Extend Campus Harm Prevention to 40 Additional Sites
iGO and RGC expanded their responsible gambling program to 40 more Ontario campuses, targeting 10,000 interactions with 18-24 year olds, 70% of whom attend college. It includes BetGuard self-exclusion access and warnings on unlicensed sites misusing the brand. The Ministry of Health-funded effort uses peer ambassadors to address gambling risks in sports-viewing culture.
SCCG Take — Operators must align compliance programs with these campus initiatives to limit exposure to unlicensed operators and support enforceable self-exclusion. This model raises the bar for proactive RG in regulated provinces.
iGaming Ontario and the Responsible Gambling Council have expanded their gambling harm education program to 40 more publicly funded college and university campuses in the province. The announcement on September 23 targets students in Ontario as regulated iGaming activity increases, according to GamblingNews. The effort is funded by Ontario’s Ministry of Health and aims to generate 10,000 in-person student interactions through trained peer-aged ambassadors.
The program focuses on those aged 18-24, a group both organizations describe as among the most vulnerable to gambling risks, with 70% of that demographic attending college. Ambassadors will raise awareness of problem gambling and available safeguards.
Sarah McCarthy of the RGC stated: “Young adults are growing up in a world where betting is woven into how they watch and talk about sports. Meeting students on campus, in the moments that matter, is how we help them understand the risks and know their options. With iGaming Ontario’s support, we can now do that on almost all publicly funded campuses in the province.”
Joseph Hillier, iGO President and CEO, said: “We are excited to partner with the Responsible Gambling Council to bring meaningful gambling education to 40 of Ontario’s publicly funded post-secondary campuses.”
Delivering Self-Exclusion Tools and Campus Kits
The expanded campaign incorporates iGO’s centralized self-exclusion tool BetGuard, which lets registered users opt out of all regulated gambling in the province. Students will receive an education kit that includes a QR code linking to opt-out resources for online gambling.
iGO also repeated its earlier warning that unlicensed websites are misusing the BetGuard brand to target consumers, calling for added player vigilance.
Where This Lands for Provincial Safeguards
The joint program pairs direct campus outreach with concrete tools at a time when sports betting permeates student culture. Operators face clearer expectations to support self-exclusion and counter unlicensed activity. How effectively these 10,000 interactions translate into measurable behavior change will set the benchmark for similar regulatory education efforts going forward.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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