Altenar Partners with IBIA to Address Integrity Risks in Africa’s Expanding Betting Markets
Altenar joined IBIA to embed global integrity monitoring into its African sportsbook operations. The continent’s GGR is forecast to rise from $3.5bn in 2021 to $19.4bn by 2030, with 95% mobile usage. The tie-up targets risks from unregulated operators and match-fixing in uneven regulatory environments.
SCCG Take — Operators gain measurable protection against integrity threats that could stall licensing or erode trust. Regulators will view IBIA alignment as evidence of proactive compliance in markets still building oversight capacity.
Altenar has partnered with the International Betting Integrity Association to strengthen sports betting integrity and monitoring standards across African markets.
Africa’s betting market is entering a period of significant growth. Total GGR is projected to grow from US$3.5bn in 2021 to US$19.4bn by 2030, with online betting expected to reach US$16.4bn. The market is already highly digital. GeoPoll’s 2026 research across Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda found that 95 per cent of bettors place bets via mobile devices, while 67 per cent primarily bet on football.
As regulated markets develop, protecting integrity becomes central to sustainable expansion. The partnership gives Altenar access to global resources while it develops its sportsbook platform for local regulatory and commercial requirements.
Scale of IBIA Monitoring Network
IBIA is a global not-for-profit that represents more than 90 companies and 200 betting brands. Its Global Monitoring & Alert Platform monitors more than 1.5 million sporting events across 80+ sports and analyses customer activity across more than US$300bn in global betting turnover each year. The platform supports intelligence-sharing with operators, regulators and sporting organisations.
Membership reinforces Altenar’s position as a trusted technology provider. It also channels integrity awareness into the company’s support for operator partners in jurisdictions that are advancing at different speeds.
Statements from Altenar and IBIA
Jacob Portelli, sales manager at Altenar, commented: “Africa is a market with significant potential, but sustainable growth depends on building trust alongside strong technology and commercial propositions. Integrity is a shared responsibility across the industry, and being part of IBIA gives Altenar the opportunity to contribute to that wider effort.
“We believe that combining our experience in sportsbook technology with the collective expertise of IBIA’s network can help support a stronger and more sustainable betting environment across Africa.”
Khalid Ali, IBIA’s CEO, said: “The African market provides both opportunities and challenges for the regulated sector. While there is great potential for market growth, the dangers from unregulated operators and match-fixers threaten to derail progress.
“The regulatory landscape has undoubtedly improved in many areas but is behind world-leading jurisdictions such as Ontario and Alberta on betting integrity measures.
“Altenar, as with all of our members, has demonstrated a clear commitment to investing in integrity monitoring and reporting and is working closely with IBIA to bridge that regulatory gap in Africa.”
The partnership, according to Focus Gaming News, combines Altenar’s local market knowledge with IBIA’s cross-border monitoring capabilities at a time when mobile-driven football betting is expanding rapidly.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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